Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.

Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2025. As the list grows, we will continue to expand this list. 

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eTail Australia 2025

Dates: 25-26 February 2025

Location: Sheraton Grand Sydney Hyde Park, Australia

Booking link here

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eTail Australia is the leading meeting place that brings together Australia and New Zealand's foremost retail leaders. Elevate your retail strategy at eTail Australia 2025, where innovation meets actionable insights! This year’s event features keynotes from Australia’s leading economists exploring economic outlooks and global trends. Discover a systematic approach to bridging tech gaps, attend spotlight case studies from top retail brands, and gain inspiration from Asia’s most thought-provoking retail leaders. Don’t miss guided networking sessions designed to connect you with industry peers and spark collaborations.

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Some key names on the lineup of speakers set to speak this year include:

- Jay Bonaretti - CEO, Amino Z

-  Rajesh Thadani - Executive Director AP e-commerce, Lenovo

- Stephen Walters - Chief Economist, Business Council of Australia (BCA)

- Lydia Bertini - Head of Customer & People, Miss Amara

- Eric Bruzek - Founding Partner, Amerinda Advisory

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‍Sydney SEO Conference 2025

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Dates: 20 - 21 March 2025

Location: Amora Hotel Jamison, Sydney Australia

Booking link here

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Get ready for one of the most anticipated digital marketing events of the year! Prosperity Media’s 2025 SEO Conference is returning to Sydney, bringing together industry experts to share actionable strategies for boosting your business’s online visibility. This year’s agenda is packed with insights on cutting-edge SEO techniques for retail and eCommerce, as well as content marketing, affiliate marketing, and leveraging AI in search optimization. Connect with SEOs, Digital Marketing Managers, PPC professionals, Affiliate Marketers, and eCommerce leaders to exchange ideas, build partnerships, and stay ahead in the fast-evolving world of digital marketing.

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Some key names on the lineup of speakers set to speak this year include:

- Aleyda Solis - Founder, Oranti

- Cyrus Shepard - Founder, Zyppr SEO

- Kyle Roof - Co-Founder, POP/IMG

- Shane Dutka - VP SEO, Three Ships

- Sally Mills - SEO, InfoChoice Group

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Retail Leaders Forum

Dates: 26-27 March 2025

Location: Sofitel on Collins Melbourne

Booking link here

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Discover the latest in retail innovation at the Retail Leaders Forum 2025 in Melbourne. The Retail Leaders Forum 2025 is where the industry’s most influential minds come together to explore solutions to today’s biggest challenges in retail. Focused on actionable strategies and transformative ideas, this event empowers leaders with the knowledge, skills, and networks to drive business growth, adapt to complexities, and foster innovation in an ever-evolving market. Prepare to gain insights that will redefine your approach to leadership and retail success.

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Learn from industry leaders  as they tackle sustainability, leadership, and the future of eCommerce. Some key names on the lineup of speakers set to speak this year include:

- Michael Schneider - Managing Director, Bunnings Group

- Mirja Viinanen - CEO & Chief Sustainability Officer, IKEA

- Jack Gance - Chairman & Co - Founder, Chemist Warehouse Group

- Pual Tinkler - Vice President ANZ, lululemon

- Don Mejj - Group Chief Executive Office & Managing Director, Domino's Pizza

- Dr Oliver Vogt - CEO Transcend Retail Solutions, Tesco

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iMedia Retail Summit Australia

‍Dates: 30 April - 2 May

Location: Sheraton Grand Mirage, Gold Coast

Booking link here

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Join Australia’s top retail and eCommerce professionals at the iMedia Retail Summit 2025 from April 30 to May 2 at the Sheraton Grand Mirage, Gold Coast. This exclusive 2.5-day event connects 200 retailers with 200 leading technology and solution providers. Featuring 25+ expert keynotes, the summit offers invaluable insights into retail innovations, economic trends, and cutting-edge solutions shaping the industry. Don’t miss this unparalleled opportunity to network and drive your business forward!

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‍Retail Fest AUS

‍Dates: 28-30 May 2025

Location: Gold Coast Convention Centre, Gold Coast

Booking link here

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Retail Fest AUS offers a valuable opportunity for business professionals seeking knowledge, networking, and valuable content to elevate their ventures. Attendees will gain actionable insights from industry-leading speakers, participate in immersive workshops like the Maropost Success Summit, and connect with exhibitors showcasing the latest innovations in retail.

Key highlights include the Retail Innovators Awards Luncheon, the eBay Seller Scale-Up Workshop, and wellness-focused activities such as the Retailer Wellness Walks. Designed for digital leaders, e-commerce managers, and retail entrepreneurs, this event promises strategies for hyper-personalization, leveraging emerging technologies, and doubling profits in a rapidly evolving market.

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Some key names on the lineup of speakers set to speak this year include:

- Vince Lebon, Founder, CEO & Design, Rollie Nation

- Tara McKeon, Director, Proud Poppy Clothing

- Mike Smith, Founder, Zero Co

- Nathan Anthony, Co-Owner, Muscle Nation

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Digital Marketers Australia

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Dates: 5 - 6 May 2025

Location: Sydney,Australia

Booking link here

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Take your digital marketing game to the next level with Digital Marketers Australia.

Digital Marketers Australia is the place  where Australia's top digital marketers gather to learn, network, and grow.  From absorbing mastermind-level content on stage to exploring an exhibition floor overflowing with career-advancing opportunities, this conference is your ticket to push your career forward on the Gold Coast!

The conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.

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Online Retailer Conference & Expo

Dates: 23-24 July 2025

Location: ICC SYDNEY

Booking link here

The Online Retailer Conference & Expo is a must-attend event for professionals seeking a tech-led future in retail.

Join the Online Retailer Conference & Expo 2025 in Sydney to explore cutting-edge eCommerce trends, digital marketing strategies, and supply chain solutions. With key speakers from Shopify, Klarna, and eBay, this is the ultimate event for retail innovation and networking. Don’t miss out on Australia’s premier eCommerce event!

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iMedia B2B eCommerce Summit

Dates: 29-31 Oct 2025

Location: Sheraton Grand Mirage, Gold Coast

Booking link here

The iMedia B2B eCommerce Summit 2025 is Australia’s premier event for B2B brand manufacturers, eCommerce experts, and wholesale distributors. Over three action-packed days, attendees will connect with 200+ industry leaders, engage in face-to-face business meetings, and gain actionable insights from roundtable discussions and world-class presentations. This is the ultimate platform to explore strategies, best practices, and innovative solutions for thriving in the B2B eCommerce landscape.

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eTail Connect

Dates: 23-24 September 2025

Location: Australia

Booking link here

Join senior eCommerce and digital marketing executives at eTail Connect Australia 2025, happening September 23–24 on the Gold Coast. This exclusive event connects top retailers with innovative solution providers through high-impact networking, one-on-one business meetings, and engaging presentations. Discover the latest trends, technologies, and strategies driving eCommerce success in Australia.

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This checklist ensures you're focusing on the highest-impact strategies, from urgent email campaigns to optimizing your ad spend, so you don’t miss out on last-minute sales and stay ahead in the crowded e-commerce space.

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7-Day Black Friday Checklist

^{By October 22nd}

Download the 7-day checklist

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Your Top Priorities:

1. Deploy High-Impact Emails ⭐

‍Send your most compelling Black Friday emails. Use urgency and strong CTAs. Consider adding personalised offers based on past purchase behavior.

2. Boost High-Performing Ads ⭐

‍Increase budget allocation for ads that are delivering strong results. Double down on what’s working to maximise your ROI. Blend AI automatically adjusts budgets based on ad performance across channels and campaigns.‍

3. Launch Last-Minute Retargeting ⭐

‍Deploy your last wave of retargeting ads to convert hesitant shoppers. Focus on urgency and scarcity in your messaging.

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Don’t Forget These Essentials:

✅ Monitor Ad Performance Constantly

‍Use Blend AI to keep ads optimised and responsive to real-time data. Watch for shifts in performance and adjust your strategy accordingly using Blend AI.‍

✅ Push Urgency in All Communications

‍Emphasise scarcity and urgency in every message. Time is running out. Use countdown timers, limited stock alerts, and urgent CTAs.‍

✅ Activate Urgent Social Media Posts

‍Post frequently on social media, emphasising limited-time deals and countdowns. Use real-time engagement to answer questions and drive last-minute sales.‍

✅ Focus on Cart & Check out Recovery

‍Intensify your abandoned cart and checkout recovery efforts. Time is running out. Use SMS reminders or last-minute discounts to close the sale.‍

✅ Roll Out Flash Sales

‍Launch final flash sales to drive last-minute purchases. Use email and SMS to alert your customers immediately.

✅ Monitor Competitor Activity

‍Stay alert to competitor actions and be ready to adjust your strategy quickly. Use competitive intelligence tools such as SEMrush, Ahrefs or Price2Spy to track their pricing and promotions.

✅ Review Shipping and Options

‍Make sure your shipping process is streamlined and ready for a high volume of orders. Consider offering expedited shipping to capture last-minute shoppers.

✅ Review Analytics in Real-Time

‍Keep your analytics dashboards open and monitor them closely throughout the day. Look for trends and be ready to pivot your strategy if needed.

✅ Post Mortem

• ‍Prepare for Post-Sale Follow-Up‍
  • Have your post-sale email sequences ready to engage customers after their purchase. Include thank-yous, delivery updates, and cross-sell offers.‍

• Analyse and Reflect:‍
  • ‍Post-Sale Review: On Shopify, go to Analytics > Reports and examine which products sold the most, which channels were most effective, and where improvements can be made.‍
  • Customer Feedback: Use Judge.me to collect reviews from customers about their experience. This feedback will be invaluable for future improvements.

✅ Keep the Momentum

Run a Post-Sale Campaign: Follow up with a smaller promotion or a “Thank You” campaign to continue engaging customers who made purchases. Highlight products they may be interested in based on their previous purchases.

✅ Celebrate the Wins

Take a moment to appreciate the effort. Black Friday is intense, but it’s also a huge opportunity. Once the dust settles, acknowledge your team’s hard work.

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Black Friday and Cyber Monday (BFCM) are just around the corner, and now is the time to act. With our 30-day checklist, you’ll launch high-impact ad campaigns, roll out targeted retargeting, and fire up your email sequences to drive conversions. Follow these must-do steps to ensure your store is ready to capture every sale and outpace the competition this season.

Key Deadlines for a successful BFCM

✅ October 1st: Finish 60-Day Plan

✅ October 20th: Launch Initial Campaigns Start Filling that Funnel

✅ November 1st: 30 Day plan, time to launch

✅ November 10th: VIP and Exclusive Sales

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30-Day Black Friday Checklist

^{By November 1st}

Download the 30-day checklist

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Your Top Priorities:

1. Deploy Full Ad Campaigns ⭐ - ^{by November 10th}

‍If you haven’t launched your Black Friday ad campaigns across all channels - do it now. Monitor performance closely.

2. Roll Out Retargeting Ads ⭐

‍Go live with aggressive retargeting for visitors who haven’t converted. Use personalised offers to nudge them back to your site. Blend AI offers one easy platform for ad management and optimisation.

3. Activate Your Email Drip Campaigns ⭐

‍Schedule and send your Black Friday email sequences. Make them value-packed and time-sensitive. Use clear CTAs and emphasise urgency.

4. Activate Abandoned Cart Emails ⭐

‍Ensure your abandoned cart sequence is ready and optimised. Personalise these emails and include urgency-inducing language and incentives like discounts using Pulse. Remember Abandoned carts are different (and earlier in the funnel) to Abandoned checkouts!

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Don’t Forget These Essentials:

✅ Confirm Product Stock Levels

‍Triple-check inventory. Update your website to reflect any stock changes. Highlight low-stock items to create urgency.

✅ Test Checkout Process Again

‍Simulate a purchase on your site. Fix any issues immediately. Ensure the process is smooth on both desktop and mobile.

✅ Prepare for Increased Traffic

‍Ramp up server capacity. You cannot afford downtime. Work with your hosting provider to ensure your site can handle a traffic surge.

✅ Push Early Bird Offers

‍Drive traffic with limited-time early bird offers to catch early shoppers. Use email and social media to spread the word quickly.‍

✅ Update Ads Based on Performance

Review data from ongoing campaigns to refine your ad creative and targeting. Focus on what’s working and scale those efforts. Blend AI makes manual ad campaign optimisation a thing of the past.

✅ Prepare for a Surge in Returns

‍Ready your team and systems to handle an increase in returns after Black Friday. Make the process easy and transparent for customers.‍

✅ Go Live with Black Friday Content

‍Ensure all your Black Friday-specific content is live and visible to your audience. Double-check links, images, and CTAs to ensure everything is working perfectly.