7-Day Black Friday Checklist 2024
This checklist ensures you're focusing on the highest-impact strategies, from urgent email campaigns to optimizing your ad spend, so you don’t miss out on last-minute sales and stay ahead in the crowded e-commerce space.
7-Day Black Friday Checklist
By October 22nd
Your Top Priorities:
1. Deploy High-Impact Emails ⭐
Send your most compelling Black Friday emails. Use urgency and strong CTAs. Consider adding personalised offers based on past purchase behavior.
2. Boost High-Performing Ads ⭐
Increase budget allocation for ads that are delivering strong results. Double down on what’s working to maximise your ROI. Blend AI automatically adjusts budgets based on ad performance across channels and campaigns.
3. Launch Last-Minute Retargeting ⭐
Deploy your last wave of retargeting ads to convert hesitant shoppers. Focus on urgency and scarcity in your messaging.
Don’t Forget These Essentials:
✅ Monitor Ad Performance Constantly
Use Blend AI to keep ads optimised and responsive to real-time data. Watch for shifts in performance and adjust your strategy accordingly using Blend AI.
✅ Push Urgency in All Communications
Emphasise scarcity and urgency in every message. Time is running out. Use countdown timers, limited stock alerts, and urgent CTAs.
✅ Activate Urgent Social Media Posts
Post frequently on social media, emphasising limited-time deals and countdowns. Use real-time engagement to answer questions and drive last-minute sales.
✅ Focus on Cart & Check out Recovery
Intensify your abandoned cart and checkout recovery efforts. Time is running out. Use SMS reminders or last-minute discounts to close the sale.
✅ Roll Out Flash Sales
Launch final flash sales to drive last-minute purchases. Use email and SMS to alert your customers immediately.
✅ Monitor Competitor Activity
Stay alert to competitor actions and be ready to adjust your strategy quickly. Use competitive intelligence tools such as SEMrush, Ahrefs or Price2Spy to track their pricing and promotions.
✅ Review Shipping and Options
Make sure your shipping process is streamlined and ready for a high volume of orders. Consider offering expedited shipping to capture last-minute shoppers.
✅ Review Analytics in Real-Time
Keep your analytics dashboards open and monitor them closely throughout the day. Look for trends and be ready to pivot your strategy if needed.
✅ Post Mortem
- Prepare for Post-Sale Follow-Up
- Have your post-sale email sequences ready to engage customers after their purchase. Include thank-yous, delivery updates, and cross-sell offers.
- Analyse and Reflect:
- Post-Sale Review: On Shopify, go to Analytics > Reports and examine which products sold the most, which channels were most effective, and where improvements can be made.
- Customer Feedback: Use Judge.me to collect reviews from customers about their experience. This feedback will be invaluable for future improvements.
✅ Keep the Momentum
Run a Post-Sale Campaign: Follow up with a smaller promotion or a “Thank You” campaign to continue engaging customers who made purchases. Highlight products they may be interested in based on their previous purchases.
✅ Celebrate the Wins
Take a moment to appreciate the effort. Black Friday is intense, but it’s also a huge opportunity. Once the dust settles, acknowledge your team’s hard work.
