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Black Friday isn’t a sprint; it’s a marathon. If you're waiting until November to start thinking about your ad campaigns, you're already behind.
The brands that win Black Friday are the ones who start warming up their audience months in advance.
💡Why? Because early birds lock in cheaper ad rates, build brand familiarity, and walk into Black Friday with a ready-to-buy audience.
This isn’t just about deals—it's about smart, strategic marketing that makes the most of every dollar you spend.
Here’s why starting early is your secret weapon for turning Black Friday into a record-breaking sales event.
1. Get Seen Before Everyone Else
- Start Now: Don’t wait until November to get in front of customers. Launch your ads early, when the competition is sleeping. You’ll grab attention at a lower cost, and by the time Black Friday rolls around, your audience will already know who you are.
- Action: Set up awareness ads TODAY—focus on top products or your brand story to build familiarity.
2. Warm Up Your Audience – Gradually
- Phased Attack: Hit your audience in stages:
- First (60-90 days out): Introduce yourself and your products. Keep it broad.
- Next (30-60 days out): Retarget people who clicked, visited, or engaged. Now tease Black Friday deals.
- Finally (1-30 days out): Go all-in! Show urgency, scarcity, and mega discounts.
- Action: Create three ad sets—awareness, retargeting, and conversion—spread out over the next 90 days. Use Blend AI to set up e-commerce ad campaigns across major channels like Google, TikTok, Meta, and Microsoft automatically.
3. Beat the Price Surge
- Lower Your Costs: Ad prices skyrocket in November! By starting early, you’ll get more clicks for less and save your budget for when it matters.
- Action: Lock in ad space before your competition. Lower your CPM by starting today, not later.
4. Create Buzz Before the Big Day
- Build Hype: Use teaser ads to get people excited. Tease a “secret sale,” a limited-time offer, or give early access to loyal customers.
- Action: Start running a “Black Friday Preview” campaign next week. Let customers know something big is coming!
5. Test, Test, Test
- Find Your Winners: Early campaigns give you time to test which ad creatives and messaging work best. By the time Black Friday hits, you’ll know exactly what drives conversions.
- Action: Run A/B tests on your ads RIGHT NOW—test images, videos, and headlines to see what gets clicks. Use the winners on Black Friday.
6. Retarget Like a Pro
- Retarget Early Shoppers: Not everyone will buy the first time. Retarget the people who visit your site, view a product, or add something to their cart, then hit them again closer to Black Friday with deal-specific ads.
- Action: Set up pixel tracking NOW to capture data on anyone who interacts with your site or ads. Use that data for retargeting later.
7. Clone Your Best Customers
- Lookalikes for the Win: Take your highest-spending customers and create lookalike audiences to find more people like them. This is pure gold for maximising ad relevance.
- Action: Build a lookalike audience today using your top 10% of customers. Let Facebook/Google find the rest.
8. Tease Pre-Black Friday Offers
- Early Shoppers, Early Sales: Some shoppers don’t want to wait for Black Friday. Throw out some “pre-sale” ads to get those early birds shopping.
- Action: Create an ad campaign promoting early access or a pre-sale week to scoop up early shoppers.
9. Pump Up the Urgency
- Turn Up the Heat: As Black Friday gets closer, shift your messaging to build urgency—use countdown timers, “limited stock” banners, and last-chance ads.
- Action: Plan your urgency-driven ad copy now. Use phrases like “Only 3 days left,” “Going fast,” or “While supplies last.”
10. Mobile-First or Bust
- Mobile Shoppers Rule: Your customers are shopping on their phones. If your ads and landing pages aren’t mobile-optimised, you’re missing out.
- Action: Test your ads and site on mobile right now. Ensure your product images, checkout, and CTAs look sharp and load fast.
11. Recover Abandoned Carts & Check-outs
- Reel Them Back In: Run ads targeting customers who added items to their cart & check-out but didn’t buy. Offer them an extra discount or free shipping to seal the deal.
- Action: Set up abandoned cart & check out retargeting ads now. Start recovering those almost-sales before the big day.
12. Be Ready for the Rush
- Test Your Site’s Limits: Black Friday traffic can crush a slow site. Make sure your website can handle the surge so you don’t lose sales when it matters most.
- Action: Do a stress test on your website this week. Fix any speed issues so you’re ready for the traffic flood.
13. Run Post-Black Friday Retargeting
- Keep the Sales Coming: After Black Friday, don’t let your customers disappear. Retarget them with Cyber Monday deals or bundle offers.
- Action: Plan a follow-up retargeting campaign for Cyber Monday. Keep them buying all weekend long.
Conclusion
Black Friday success is built long before the sales kick-off. By taking action now, you’re not just saving on ad costs—you’re setting yourself up to convert a warm, engaged audience when it matters most.
Don’t wait for the competition to wake up and flood the market. Get ahead, optimize your strategy, and be ready to capitalize on the biggest shopping weekend of the year.
Starting early isn’t optional; it’s the game-changer that separates those who see big returns from those who just survive. Ready to dominate Black Friday? Start now.
Black Friday, it's the ultimate opportunity for e-commerce sales — a make-or-break event that can propel your business into its best quarter yet.
As an e-commerce store owner or online marketing manager, you’re likely gearing up to maximize your returns during this crucial period. But, are you fully prepared?
This guide walks you through a complete Black Friday marketing strategy, featuring:
✓ 3 comprehensive checklists and
✓ 15 actionable ideas and hacks to help you increase your sales goals.
Whether you're just starting to plan or you’re in the final stages, this post covers everything you need to know.
- When is Black Friday 2024?
- 15 Black Friday Tips for E-commerce Shop Owners
- Black Friday Checklists
- 60-Day Checklist
- 30-Day Checklist
- 7-Day Checklist
- Which Black Friday Deals Are Best for Your E-commerce Shop?
- Are Black Friday Deals Better Than Cyber Monday?
- Where is Black Friday Most Popular?
- Why Do Stores Set Up for Black Friday?
- Fun Fact: Why is it Called Black Friday?
- How to Leverage AI to Boost Your Black Friday Sales
When is Black Friday 2024?
Black Friday 2024 falls on November 29th.
Mark this date because it's more than just a day — it’s a sales marathon that can define your entire year. Preparation is key, and knowing the exact date helps you plan down to the minute.
Cyber Monday 2024 falls on December 2nd.
The Monday following Black Friday, Don’t overlook it—consumers are still eager to shop, and it's a perfect chance to capture additional revenue after the Black Friday rush."
15 Black Friday Tips for E-commerce Shop Owners
1. Start Early
Begin your Black Friday campaign planning at least three months in advance. Early preparation allows you to:
- Test your systems,
- Plan your inventory, and
- Optimise your Black Friday marketing strategy and ads.
2. Offer Exclusive Deals
- Create deals that are too good to pass up.
- Consider bundle offers, buy-one-get-one (BOGO) deals, or
- Exclusive products only available on Black Friday.
Example: Best Buy begins its Black Friday preparations months in advance, launching pre-Black Friday deals for members as early as October. This allows them to manage inventory better, spread out customer demand, and maximize sales throughout the season.
Tip: Download our Discount Model to calculate COGS, Gross Profit, Gross Margin, Contribution Margin and more.
3. Leverage Social Proof
- Utilise testimonials, reviews, and user-generated content to build trust and create a sense of urgency.
- Show potential customers that others are already taking advantage of your deals.
- Google Reviews are integrated into Google Merchant Center, allowing businesses to showcase customer reviews directly in their listings on Google Shopping, search results, and other Google services.
Example: Glossier uses social proof effectively by showcasing real customer reviews and photos on their product pages and social media during Black Friday. This strategy has helped them create trust and significantly boost conversions.
4. Optimise for Mobile
Ensure your website is mobile-friendly, as a significant portion of Black Friday traffic comes from smartphones.
5. Retarget Abandoned Carts & Checkouts
Implement retargeting strategies for customers who abandon their carts or checkouts, by offering discounts if they return to complete their purchase.
💡 Our tool Pulse identifies more visitors to retarget across channels with more relevant ads like previously viewed products that were added to cart.
6. Utilise Email Marketing
Segment your email list to send targeted campaigns leading up to and on Black Friday. Early bird offers and countdown emails can drive significant traffic. VIP offers can entice previous purchasers.
Example: Brooklinen segments its email list to send targeted Black Friday campaigns. VIP customers receive early access to deals, while general subscribers get timed offers. This personalisation boosts engagement and conversion rates.
7. Enhance Website Speed
Load time is crucial. A slow site can turn potential buyers away. Consider using a Content Delivery Network (CDN) to boost site speed.
Example: Shopify merchants use built-in tools like Shopify’s CDN to optimise website load times during Black Friday. For example, Gymshark reduced its site’s load time by 30%, which led to a smoother user experience and increased sales.
8. Focus on SEO
Optimise your site for Black Friday-related keywords to capture organic traffic and search intent for ads. Ensure your meta descriptions and product pages are optimised for search engines.
9. Create a Sense of Urgency
Use countdown timers and limited-time offers to create a sense of urgency. Shoppers are more likely to purchase when they feel time is running out.
Example: Target uses countdown timers on their Black Friday deal pages, indicating how much time is left before a sale ends. This creates a sense of urgency, pushing customers to make quicker purchasing decisions.
10. Run Flash Sales
Introduce flash sales throughout Black Friday, offering deep discounts for limited periods. These surprise deals can keep customers engaged and encourage repeat visits to the site throughout the day.
11. Leverage Influencer Marketing
Collaborate with influencers in your niche to promote your Black Friday deals. Their endorsement can help reach a broader audience.
12. Utilise AI for Personalisation
Use AI to personalise product recommendations and offers based on customer behavior. This can increase the likelihood of conversion.
13. Offer Free Shipping
Entice customers with free shipping on Black Friday purchases. It’s a small cost that can significantly boost conversions.
Example: Nordstrom offered free shipping on all orders during Black Friday, which is a significant driver of online sales. This Black Friday marketing strategy not only attracts more buyers but also reduces cart abandonment rates.
14. Prepare Your Customer Support Team
Ensure your customer support is ready to handle the increased volume of inquiries and issues. Prompt responses can lead to higher satisfaction and more sales.
15. Analyse and Learn
After Black Friday, analyse what worked and what didn’t. Use these insights to improve future campaigns.
Black Friday Checklists
The Ultimate Black Friday Checklist Series: Master Your E-Commerce Sales This Season.
Key Deadlines for a successful BFCM
✅ October 1st: Finish 60-Day Plan
✅ October 20th: Launch Initial Campaigns Start Filling that Funnel
✅ November 1st: 30 Day plan, time to launch
✅ November 10th: VIP and Exclusive Sales
60-Day Black Friday Checklist
By October 1st
30-Day Black Friday Checklist
By November 1st
7-Day Black Friday Checklist
By November 22nd
Which Black Friday Deals Are Best for Your E-commerce Shop?
The best deals for your shop depend on your inventory, profit margins, and target audience. Below, We’ll break down how you can approach creating the best deals for your shop, focusing on maximising profit while providing value to your customers.
Understand Your Inventory and Margins
- High-Margin Products: These are the products where your profit after all expenses is relatively high. Offering significant discounts on these products can attract price-sensitive customers, who are looking for the best deals on Black Friday. Since the profit margin is already high, you have more room to offer discounts without severely impacting your bottom line.
- Example Strategy A: Offer a “Buy One, Get One 50% Off” deal on high-margin items. This kind of deal makes the discount seem substantial while ensuring that you still maintain a healthy profit.
- Example Strategy B: Implement a “Buy More, Save More” discount structure specifically for high-margin products. For example, offer 10% off on the first item, 15% off on the second, and 20% off on the third or more. This encourages customers to purchase multiple high-margin items, increasing your overall sales volume while still maintaining strong profitability.
- Low-Margin Products: For products where the profit margin is slimmer, you need to be more cautious with discounts. However, you can still leverage these items by using them in bundles or as add-ons.
- Example Strategy: Bundle a low-margin product with a high-margin product. For instance, if you sell electronics, you might bundle a laptop with a protective case (low-margin) at a slightly discounted rate. The bundle increases the perceived value while protecting your overall profit margin.
Consider Different Types of Deals
Not all Black Friday deals have to be straightforward discounts. Here are a few types of deals to consider:
- Tiered Discounts: Offer increasing discounts based on how much a customer spends. For example, “Spend $100, get 10% off; spend $200, get 20% off.” This encourages larger purchases and can be particularly effective if your average order value is lower than you'd like.
- Free Shipping: Sometimes, offering free shipping can be as attractive as a discount, especially for heavier items. If your profit margins allow, consider offering free shipping on all orders during Black Friday, or on orders over a certain amount.
- Gift with Purchase: Offer a free gift with purchases over a certain amount. This works well if you have excess inventory or low-cost items that complement your main products.
- Mystery Deals: Add an element of surprise by offering mystery discounts or mystery products with purchases. This can create excitement and drive more sales.
TLDR: If you sell high-margin products, consider offering significant discounts to attract price-sensitive customers. Alternatively, bundle lower-margin items with high-margin products to increase overall sales.
Are Black Friday Deals Better Than Cyber Monday?
While Black Friday is known for its broad range of deals, Cyber Monday often features better discounts on tech and electronics. You might reserve certain deals for Cyber Monday, especially if you sell tech-related products.
Fun Fact: While many people believe Black Friday is the king of holiday shopping, what might surprise you is that while Black Friday online spending hit $9.12 billion, Cyber Monday outpaced it with a staggering $11.3 billion in online sales.
Where is Black Friday Most Popular?
Black Friday is most popular in the United States, where it originated.
However, it has gained significant traction worldwide, especially in countries like the UK, Canada, and Australia.
Understanding where your customer base is can help you tailor your Black Friday offers to resonate better with your audience.
- United States: In 2023, American consumers spent a record $9.8 billion online on Black Friday, reflecting a 7% increase from the previous year. This underscores the event’s massive popularity in its country of origin.
- United Kingdom: In 2022, UK shoppers spent over £9.42 billion during the Black Friday weekend, with a significant portion of sales happening online.
- Canada: In 2022, nearly 50% of Canadians planned to shop on Black Friday, making it more popular than Boxing Day, which was traditionally the biggest shopping day in Canada.
- Australia: Black Friday has overtaken Boxing Day as the most popular shopping event in Australia, with sales growing by 9% year-over-year in 2022, reaching AUD 8 billion.
- Germany: In 2021, Black Friday became the biggest shopping day of the year in Germany, with 42% of Germans participating in the event, generating €4.9 billion in sales.
Global Consumer Participation: In 2022, 43% of global consumers considered participating in Black Friday and Cyber Monday sales for their holiday shopping, indicating a strong global engagement with these events.
High Online Shopping Intentions in the U.S.: In October 2023, nearly 68% of U.S. shoppers planned to participate in Black Friday by shopping online, highlighting the importance of online channels for retailers.
Black Friday sales / Black Friday deals
Black Friday Australia
- Myer Black Friday, Harvey Norman Black Friday, JB HI FI Black Friday, Big W Black Friday, Olivia Jean Black Friday, Wildtrak Black Friday
Black Friday US
FLAG Black Friday UK
- Currys Black Friday, Argos Black Friday, Pandora Black Friday, Hopo Furniture Black Friday, GTC Black Friday
Why Do Stores Set Up for Black Friday?
Black Friday has evolved into the biggest sales event of the year, generating hyper-revenue for e-commerce stores globally. But why?
The massive consumer demand is driven by the promise of significant discounts, exclusive deals, and the adrenaline rush of securing a great buy. For e-commerce stores, it’s a chance to:
• clear out inventory,
• introduce new products,
• attract first-time buyers who could become loyal customers,
• capitalise on the shopping frenzy
• increasingly we see a trend of spending moving toward BF ahead of Xmas
Stores benefit from Black Friday by creating urgency through time-limited offers, which not only boosts sales but also enhances brand visibility. Additionally, it serves as a gateway to the holiday shopping season, setting the tone for December sales.
Fun Fact: Why is it Called Black Friday?
The term "Black Friday" dates back to the 1960s and was coined by Philadelphia police officers to describe the chaotic pedestrian and vehicle traffic that would occur the day after Thanksgiving.
For e-commerce shop owners, the significance of the term has transformed into a symbol of profitability.
Black Friday marks the point in the year when businesses "go into the black," meaning they start to generate profit after being "in the red" (operating at a loss).
How to Leverage AI to Boost Your Black Friday Sales
AI can be a game-changer for your Black Friday strategy. From personalised recommendations to automated ad campaigns, AI can help optimize most aspects of your sales process.
At Blend AI we automate your ad management across major channels like Google, Meta, and Microsoft, ensuring your campaigns are always optimised for performance.
Instead of spending hours tweaking ads and hoping for the best, Blend’s AI handles all the heavy lifting. It automatically optimises our campaigns across different channels, adjusting bids and budgets in real-time based on what’s working. Clients have seen better performance and higher ROI without needing to micromanage everything. It’s like having a marketing agency on call 24/7, but without the hassle.
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2023 (& a couple this side 2023!). As the list grows, we will continue to expand this list.
eTail Australia 2023
Dates: 19-20 Sept 2023
Location: Grand Hyatt Melbourne
Join senior-level decision makers from Australia’s leading retailers and level up your ecommerce and digital marketing strategies. eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
Some key names on the lineup of speakers set to speak this year include:
- Marcio Oliveira - GM – Business Strategy & AT/High Sierra, Samsonite ANZ
- Negar Mokhtarnia - Director of Product, Pet Circle
- Carina Anderson - Head of Strategic Partnerships & Optimisation, Naked Wines AU
- Ian Jankelowitz - Head of Marketing - eCommerce New Business, WooliesX
- Suhaib Anwar - Head of Growth & Martech, MyDeal.com.au
Sessions range from partnerships to marketing personalisation - led by marketers from some of Australia’s larger ecommerce brands; this is a conference not to be missed.
iMedia B2B eCommerce Summit Australia
Dates: 9-11 October 2023
Location: Sheraton Grand Mirage, Gold Coast
iMedia B2B eCommerce Summit is not to be missed if you work in the B2B ecommerce space. This is one of Australia’s biggest B2B ecommerce conferences. Learn from business leaders behind some of Australia’s largest brands and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practice delivered through diverse and captivating presentations.; iMedia is a great environment to immerse yourself in all things B2B ecommerce.
Industry leaders and experts contributing to this event:
-Chantelle Lane, General Manager Marketing, Bapcor Limited
-John Vikas, Director, Adobe Commerce, Adobe
-Joe Shaw, Head of eCommerce Australia & New Zealand, The Kraft Heinz Company
-Zac Gray, Head of eCommerce, Motion Asia Pacific
-Alice Fitch, Founder, Whola
-Brett Sinclair, Association Director, B2B eCommerce Association
iMedia B2B eCommerce summit is not to be missed & is one of the last big eCom conferences in 2023.
Southern Seller Fest
Dates: 10-12 Nov 2023
Location: ICC SYDNEY
Last year SSF conference was a major success described by many as “The best Amazon event in 2022.” It exceeded expectations, leaving participants hungry for more. This year, get ready for another 3-day magical experience teeming with insights in retail and e-commerce and and gain connections and opportunities to level up your business.
Some key names on the lineup of speakers set to speak this year include:
-Kevin King, E-commerce Entrepreneur and Mentor
-Amy Wees, Ceo, Amazing at Home E-commerce Consulting
-Tomer Rabinovich, Founder, Topdog
-Steve Simonson, Entrepreneur & Award-Winning Businessman
-Danny McMillan, PCC & Amazon Algorithm Specialist
-Paul Barron, Founder, Influx Catalysts
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Understanding the role of customers in the buying process is integral to accurately create success for your company through advertising campaigns. Testing alternative advertising copywriting is the most effective and affordable mode of generating renewed interest in your product offering and creating new audiences.
As Father's Day quickly approaches, test out some of the following ideas to strengthen your ad copies:
1. Share New Trends or Research on Spending Habits
Audiences are intrigued by statistics and facts. But more so, they are concerned with data affirming their own circumstances and choices.
For example, new studies indicate that as a result of the COVID-19 pandemic, fathers have taken on more domestic work, shifting traditional notions of fathers as strictly economic providers toward identifying and accepting the role of fathers as more present caregivers.
Targeting your product offering so as to reflect these changing social norms, and acknowledging that your clientele may be faced with these changes (and other factual, societal changes), is important to not only legitimatise your brand image, but to target your product to a more appropriate audience. Try gearing your content and copy toward these statistical changes, and your products will feel more approachable and necessary for consumers.
2. Produce Less Gendered and Generic Content
As we know, father-figures come in a variety of shapes and sizes with familial bonds no longer adhering to the traditional notion of the 'nuclear' family. Making sure your content is accessible to a variety of people during the slew of father's day marketing campaigns (especially if your product offering is not geared toward a predominately male or middle-aged audience i.e. the typical 'Dad' image) will set your business apart. Acknowledging non-paternal figures, mothers, grandparents, uncles and friends are good ways to keep things inclusive - and may even aid you in gearing your product toward the right audience more effectively!
3. Run a Giveaway or Provide a Discount
Reward power is a lucrative tactic to gain interest from consumers in your company. Offering a discount or giveaway will prompt a drive in conversions and profits, allowing you to retain existing customers and attract new ones. The psychology behind this is very simple, by providing some form of recognition or 'prize', customers feel more engaged in the product offering, they are more inclined to choose your product over other competitors who are not providing a reward, and there is deeper engagement that may occur wherein customers become loyal to your business. Running promotions during important trade dates, such as Father's Day, allows a greater chance for attention as there will undoubtedly be a myriad of other advertising campaigns for competing companies circulating.
4. Market with Emotion
Eliciting emotional responses in consumers is integral to effectively persuading them. Attention bias suggests that consumers pay more attention to emotionally stimulating content that evokes a sense of surprise, excitement and nostalgia. By prompting consumers to reflect on their own experiences and feelings, a variety of persuasion tactics can be used to engage users in your product offering. For example, during Father's Day, brands could choose to focus on sentimentality to promote - eliciting feelings of sadness and nostalgia, or they could use humour as a tool to appeal to an audience that would otherwise not be a target of their campaigns.
5. Create Urgency and Demand
Amplifying feelings of urgency relies on a present feeling by consumers of wanting something. During Father's Day there is, and will be, a want for your product offering and as such, there is an integral need to turn that want in to a need. Creating scarcity, and setting deadlines are important to sway audiences, but to truly persuade, your ad copy has to truly convince the psyche. Using words and terms such as 'hurry', 'limited time' and 'last chance' create this sense of urgency in the buying process and prompts consumers to quickly necessitate a purchase. Other ways to aid consumers to shop with you include providing classic gift guide, or showcasing last minute gift ideas with some sort of reward like free delivery.
As always, remember that the images that accompany your copies are additionally important - so choose bright, clear and informative graphics to captivate your audiences and reinforce the copy ideas.
Blend helps by preparing you ahead of time, and providing your business with new and innovative copy and content ideas. Subscribe now to receive alerts about all upcoming marketing events and trade sale dates - in advance!
If you run an eCommerce store, email marketing is an important part of connecting with your customers. Although you have other marketing options, email marketing allows you to build more meaningful relationships to grow your business.
Even though social media has become a crucial part of our daily lives, platforms like Twitter and Facebook still can’t replace good old-fashioned emails. Research shows that email marketing is significantly more effective than social media in attracting customers.
Utilizing email marketing in conjunction with other marketing strategies, like a customized landing page, can even increase conversion rates by up to 25%.
When you look at all of this, you can see why email marketing can be crucial to your eCommerce store. Whether you’re just starting out or want to expand, you’re going to need some email marketing ideas. In this article, we’ll explain how you can use an eCommerce email marketing strategy to grow your business.
Why Email Marketing for eCommerce?
It’s important that you build credibility and brand awareness as an eCommerce business owner. If you want to generate leads, you need to find sustainable channels to reach your target audience. Email marketing makes this possible. Let’s look at a few reasons why email marketing is important for eCommerce.
Impressive Reach and Open Rate
According to recent reports, emails reach about 79% of the people you send them to. Reports conducted by Mailchimp also show that, on average, 21.33% of the people that get your emails actually open them. This is most likely because people generally consider email content important, while social media is mostly visited for pleasure.
Emails are More Personal
When you’re building an eCommerce brand, sending emails lets you add a personal touch to your marketing. This can make your customers feel connected to your business in some way. You should also consider customizing these emails because some customers say they only engage with customized emails and messaging.
Easy to Measure
You’re going to spend on marketing when you’re building an eCommerce store, so why not consider marketing options that help you easily measure the results? With email marketing, you can track details like open rate, bounce rate, click-through rate, and unsubscribe rate; all of which help you know where you stand with your customers.
Email Marketing Statistics You Should Know About
It helps to know a little more about email marketing statistics to understand how to best reach your customers. Below we’ve gathered some important statistics you should know to help you make informed decisions when you’re creating your email marketing strategy.
Over 4.2 Billion Email Users
Email marketing offers you limitless opportunities to reach potential customers. With over 4.2 billion email users, you can rest assured that the market is there.
You can technically send emails at any time, but it’s a good idea to use a planned email campaign because it can help you perfect your eCommerce email marketing strategy. One report shows that the best day to send email marketing campaigns is Friday, which was found to have a high click-through rate. If you didn’t know plan out your email campaign, you wouldn’t know that and may not think of the day you’re sending the email.
Impressive Returns on Investment (ROI)
More than 59% of marketers say that email provides the largest ROI for them. With more than 340 billion emails sent every day, it’s a great idea to get in on these high returns by using email marketing for your business.
Email marketing, unlike social media content, also allows you to customize messages to your customers. This feature makes your audience feel valued and can influence how they see your brand.
A Great Content Marketing Channel
Email marketing is a great channel for content marketing. In fact, email marketing was the most automated digital marketing channel in 2021. As a brand owner, you’ll probably want to pay attention to this channel. You can market a variety of content to your customers without boring them.
People Read Brand Emails in Under Ten Seconds
The average consumer’s attention span is vital for you to factor into your email campaign. A Statista report shows that people spent less than ten seconds reading brand emails in 2021.
This means you either grab their attention or lose them in the first few seconds after they open your email. Make it good—you’ve got no time to waste!
5 Key Emails to Set Up
Here are five key types of emails you should write as an eCommerce store owner.
The Welcome Email
Will your audience continue to open your emails? Your welcome email will determine that. Your job with this email is to make a good impression in the shortest time possible. Make sure it’s memorable because this will make for a soft landing for the rest of your campaigns.
If you get your welcome email right, you might just win some returning customers. A good welcome email should welcome your new subscribers, thank them for subscribing, and let them know what to expect. You may even want to consider adding some appealing, simple graphics to help get their attention.
The Engagement Email
Even though email marketing has a wide reach, you still have to make sure your emails engage your readers. Your goal in this email is to get your audience to take action. You can tell them you offer free shipping or some other incentive that would interest them. Getting them to claim incentives helps to keep their interest.
The Upsell Email
As a brand owner and marketer, your goal is to build relationships and make it easier to upsell. Upselling is ultimately getting a potential customer to buy a more expensive product. One of the most popular ways to do this is to suggest more expensive items or services that go well with what they’re already buying.
When a customer thinks, “Wow! I do need a [insert expensive product] to go with my [purchased product]!” it improves their average order values and is good for your bottom line.
The Cart Abandonment Email
Everybody has done this at one point or another.. You add tons of items to your cart and leave them there. Sometimes people forget to check out because of distractions. It could also be because of high shipping prices.
A cart abandonment email is a way to check on your customers and remind them about their items. You can also use this email to advertise cheaper shipping options.
The Win-Back Email
Eventually, someone is going to unsubscribe for whatever reason. A win-back email is your chance for them to tell you how you can address any issue they might’ve had. It lets you re-engage previous subscribers to see how you can get them back. It might not work 100% of the time, but why not give it a go?
How to Write for Your Audience
The biggest lesson in email marketing is understanding that it’s not generic. The best brands create a specific tone and style to address their audience. To have a meaningful relationship with your customers, you need to know how to write specifically for them.
Start by understanding their needs as customers. When you write emails that resonate with your customers, you sell to them indirectly by sustaining their interest. If they stay interested, your follow-up campaigns will most likely be well-received.
We’ve discussed that most emails are read in under ten seconds, so you don’t want to waste any time by writing long, boring emails. Keep it short, warm, and friendly. Don’t forget to use your emails to introduce new offers and specials to your customers. This shows them you have their interests in mind, which is a great way to strengthen your relationship.
Final Thoughts
Email marketing is a journey. If you want to be successful, you’ve got to learn the tricks of the trade. Knowing important eCommerce email marketing statistics like the ones we shared today will help you create more effective campaigns.
With sustainable campaigns, you can improve your conversion rates and ultimately get more sales. Remember, you can’t always capture 100% of your audience. Start small and celebrate each win.
