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If you aren’t harnessing your store data: It’s Costing You
Between iOS 14 updates, browser restrictions, and the death of third-party cookies, ecommerce brands are flying blind and most of them don’t know it.
Marketing platforms are struggling to get clean signals, attribution is messy, and you’re probably sending out much fewer emails than you should be - all while missing out on high-intent customers.
That’s where server-side tracking comes in. It’s not just a tech upgrade - it’s a massive profitability unlock.
What Is Server-Side Tracking (and Why Should You Care)?
Traditional tracking tools - like Meta Pixel or Google Analytics - rely on the browser (the user’s device) to send data. That’s called client-side tracking, because the data is collected and sent from the client - meaning the phone, tablet, or laptop your customer is using when they visit your site.
But this method has become increasingly unreliable due to:
- iOS and browser updates
- Cookie loss and data delays
- Ad blockers
- Privacy regulations
Server-side tracking, on the other hand, collects data directly from your server - the backend of your ecommerce store (where the logic, transactions, and customer database live).
That means it’s:
✅ More accurate
✅ Less affected by browser rules
✅ Able to enrich and send higher-quality data back to your platforms
This results in better targeting, better retargeting, and ultimately more revenue & better profitability.
How Server-Side Tracking Increases Ecommerce Profitability
Here’s how ecommerce brands are using server-side tracking tools to scale smarter and boost margins:
1. Identifying Anonymous Visitors (and Turning Them into Buyers)
Roughly 70-90% of your website traffic is anonymous - especially from mobile.
With client-side tracking, those visitors remain untrackable. But server-side tools can:
- Use first-party data to match activity to known users
- Enrich data using email interactions, session behavior, or even customer lookups
- Trigger email flows and retargeting based on real behavior, not guesswork such as abandoned carts or abandoned checkouts
Result: You re-engage people who would’ve been lost, and feed your marketing channels with more accurate data.
2. Feeding Better Data Back to Ad Platforms
Meta, Google, TikTok - they all depend on your site’s tracking to optimize ad delivery.
Server-side tracking ensures that purchase events, add to carts, checkouts, pageviews, and conversions are passed back reliably - even if the pixel fails. This helps:
- Improve lookalike audience quality
- Enhance ad relevance and reach
- Increase performance and reduce CAC
3. Enhancing Retargeting Campaigns with Richer Data
Retargeting is only as good as the data you have.
When server-side tracking is integrated with your email and SMS platforms (like Klaviyo, Postscript, etc.), you can:
- Send browse abandonment flows to more users
- Trigger post-purchase and win-back campaigns more precisely
- Segment based on actual behavior, not assumptions
Result: More personalized messages, higher open and conversion rates, and better retention without extra ad spend.
4. Unifying Your Data for a Clearer View of the Customer Journey
With server-side tracking, you get a single source of truth. You can see:
- Which channels are driving real conversions
- How users behave across multiple sessions
- What behaviors correlate with higher LTV
That insight helps you make better decisions, faster - without waiting for your agency to piece together UTM spreadsheets.
Better Tracking = Better Profit
As growth becomes more expensive, data accuracy becomes more valuable.
Server-side tracking helps ecommerce founders:
- Stop leaking valuable customer data
- Improve retargeting performance
- Increase Performance and customer LTV
- Build a more resilient, profitable growth engine
If you’re serious about scaling smart - not just scaling fast - this is the infrastructure upgrade that will actually move the needle.
Curious how much revenue you're leaving on the table with broken tracking?
Tools like Pulse by Blend AI can help you in just a few clicks.
Things are moving quickly at the intersection of eCommerce and AI, the demand for compelling and effective ad creatives has never been higher. Fortunately, advancements in AI mean brand owners and marketers with minimal expertise in design, marketing, or media buying can compete with the bigger teams. 🚀
With the following AI tools, one person teams can own their entire creative process. No more agencies, no more costly mistakes. Here are our top five AI-powered tools you can use today to revolutionise your creative process:
1. Icon: The AI Admaker
First up is Icon. It streamlines your ad creation by combining the capabilities of AI with a super user-friendly interface. Think of it as ChatGPT meets CapCut for ads. You can generate winning ads in minutes and significantly reduce the time and cost traditionally associated with making ad creative. Icon offers features like AdGPT for scriptwriting and AdCut for video editing, making it an all-in-one winner for ad creation. You didn’t hear this from us but It’s time to call your creative agency and make the switch…
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2. ChatGPT's Image Generation
OpenAI's ChatGPT has levelled up - big time. Not only can it generate detailed and realistic images from text prompts, but it can now also understand and interpret the content within images. That means you can upload a photo of your product, and ChatGPT will actually analyze it - picking up on details like colors, layout, context, and even text - before helping you craft the perfect ad creative.
Want a clean, studio-style shot? A vibrant lifestyle visual? A meme-style ad for social? Just describe what you’re after in plain English, and ChatGPT will generate high-quality statics ready for your campaigns.
This makes the creative process incredibly fast and user-friendly. In under 10 minutes, you could go from raw product image to a fully fleshed-out ad - designed, refined, and ready to launch across your marketing channels with BlendAI. Go ahead, I’ll start the timer. ⏱️
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3. Maker.ai: Turn Products Into Pro-Level Visuals, Instantly
If you've ever spent hours coordinating a product photoshoot - or worse, paid big bucks for results that still needed edits - this one’s for you. Maker.ai eliminates all of that. With a single product image, Maker uses AI to generate polished, professional-grade images that look like they came straight out of a high-end studio.
You don’t need a camera, a designer, or a creative team. Simply upload your product photo, choose your vibe - whether it’s sleek and minimal or lifestyle-driven - and Maker generates multiple high-quality options within seconds. They don’t use cookie-cutter templates either; each output is tailored and adaptive, so your brand still stands out.
Perfect for ad creatives, website visuals, email banners, or social content, Maker.ai helps you scale creative production without compromising on quality. It’s like having an on-demand creative team - one that never misses a deadline and always gets the aesthetic just right. Whether you're launching a new product or just refreshing your visuals, Maker puts your brand’s best face forward, effortlessly.
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4. MagicBrief: Get Inspired & Manage your Creative Process
Even with AI handling the ad creation, someone’s still gotta steer the ship creatively. That’s where MagicBrief steps in. It’s like your creative brain - on AI. MagicBrief helps you stay inspired by identifying top-performing ads from across the market, then lets you build and manage briefs for your own brand’s ads with zero fluff.
Whether you're working solo or with a team, it keeps your creative process organised and your feedback loop tight. You can easily see what’s working, why it’s working, and what to test next.
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5. HeyGen: AI Video Generator
HeyGen is one of our favourites. It’s an AI-powered video generator that enables users to create unlimited videos without the need for a camera. It offers a range of customisable avatars and supports features like video translation and localisation, making it ideal for global marketing campaigns. No need to find UGC talent, send out product or wait to see if they actually end up sending you a video. With HeyGen, users can produce engaging video content in minutes and make quick changes to create ad variations for testing and maximised results.
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By utilising these AI tools and BlendAI, your brand can make & launch creatives seamlessly and quickly - from ideation to execution - without any expertise. Allowing you to focus on your creative volume and letting BlendAI optimise your media buying.
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2025. As the list grows, we will continue to expand this list.
eTail Australia 2025
Dates: 25-26 February 2025
Location: Sheraton Grand Sydney Hyde Park, Australia
eTail Australia is the leading meeting place that brings together Australia and New Zealand's foremost retail leaders. Elevate your retail strategy at eTail Australia 2025, where innovation meets actionable insights! This year’s event features keynotes from Australia’s leading economists exploring economic outlooks and global trends. Discover a systematic approach to bridging tech gaps, attend spotlight case studies from top retail brands, and gain inspiration from Asia’s most thought-provoking retail leaders. Don’t miss guided networking sessions designed to connect you with industry peers and spark collaborations.
Some key names on the lineup of speakers set to speak this year include:
- Jay Bonaretti - CEO, Amino Z
- Rajesh Thadani - Executive Director AP e-commerce, Lenovo
- Stephen Walters - Chief Economist, Business Council of Australia (BCA)
- Lydia Bertini - Head of Customer & People, Miss Amara
- Eric Bruzek - Founding Partner, Amerinda Advisory
Sydney SEO Conference 2025
Dates: 20 - 21 March 2025
Location: Amora Hotel Jamison, Sydney Australia
Get ready for one of the most anticipated digital marketing events of the year! Prosperity Media’s 2025 SEO Conference is returning to Sydney, bringing together industry experts to share actionable strategies for boosting your business’s online visibility. This year’s agenda is packed with insights on cutting-edge SEO techniques for retail and eCommerce, as well as content marketing, affiliate marketing, and leveraging AI in search optimization. Connect with SEOs, Digital Marketing Managers, PPC professionals, Affiliate Marketers, and eCommerce leaders to exchange ideas, build partnerships, and stay ahead in the fast-evolving world of digital marketing.
Some key names on the lineup of speakers set to speak this year include:
- Aleyda Solis - Founder, Oranti
- Cyrus Shepard - Founder, Zyppr SEO
- Kyle Roof - Co-Founder, POP/IMG
- Shane Dutka - VP SEO, Three Ships
- Sally Mills - SEO, InfoChoice Group
Retail Leaders Forum
Dates: 26-27 March 2025
Location: Sofitel on Collins Melbourne
Discover the latest in retail innovation at the Retail Leaders Forum 2025 in Melbourne. The Retail Leaders Forum 2025 is where the industry’s most influential minds come together to explore solutions to today’s biggest challenges in retail. Focused on actionable strategies and transformative ideas, this event empowers leaders with the knowledge, skills, and networks to drive business growth, adapt to complexities, and foster innovation in an ever-evolving market. Prepare to gain insights that will redefine your approach to leadership and retail success.
Learn from industry leaders as they tackle sustainability, leadership, and the future of eCommerce. Some key names on the lineup of speakers set to speak this year include:
- Michael Schneider - Managing Director, Bunnings Group
- Mirja Viinanen - CEO & Chief Sustainability Officer, IKEA
- Jack Gance - Chairman & Co - Founder, Chemist Warehouse Group
- Pual Tinkler - Vice President ANZ, lululemon
- Don Mejj - Group Chief Executive Office & Managing Director, Domino's Pizza
- Dr Oliver Vogt - CEO Transcend Retail Solutions, Tesco
iMedia Retail Summit Australia
Dates: 30 April - 2 May
Location: Sheraton Grand Mirage, Gold Coast
Join Australia’s top retail and eCommerce professionals at the iMedia Retail Summit 2025 from April 30 to May 2 at the Sheraton Grand Mirage, Gold Coast. This exclusive 2.5-day event connects 200 retailers with 200 leading technology and solution providers. Featuring 25+ expert keynotes, the summit offers invaluable insights into retail innovations, economic trends, and cutting-edge solutions shaping the industry. Don’t miss this unparalleled opportunity to network and drive your business forward!
Retail Fest AUS
Dates: 28-30 May 2025
Location: Gold Coast Convention Centre, Gold Coast
Retail Fest AUS offers a valuable opportunity for business professionals seeking knowledge, networking, and valuable content to elevate their ventures. Attendees will gain actionable insights from industry-leading speakers, participate in immersive workshops like the Maropost Success Summit, and connect with exhibitors showcasing the latest innovations in retail.
Key highlights include the Retail Innovators Awards Luncheon, the eBay Seller Scale-Up Workshop, and wellness-focused activities such as the Retailer Wellness Walks. Designed for digital leaders, e-commerce managers, and retail entrepreneurs, this event promises strategies for hyper-personalization, leveraging emerging technologies, and doubling profits in a rapidly evolving market.
Some key names on the lineup of speakers set to speak this year include:
- Vince Lebon, Founder, CEO & Design, Rollie Nation
- Tara McKeon, Director, Proud Poppy Clothing
- Mike Smith, Founder, Zero Co
- Nathan Anthony, Co-Owner, Muscle Nation
Digital Marketers Australia
Dates: 5 - 6 May 2025
Location: Sydney,Australia
Take your digital marketing game to the next level with Digital Marketers Australia.
Digital Marketers Australia is the place where Australia's top digital marketers gather to learn, network, and grow. From absorbing mastermind-level content on stage to exploring an exhibition floor overflowing with career-advancing opportunities, this conference is your ticket to push your career forward on the Gold Coast!
The conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.
Online Retailer Conference & Expo
Dates: 23-24 July 2025
Location: ICC SYDNEY
The Online Retailer Conference & Expo is a must-attend event for professionals seeking a tech-led future in retail.
Join the Online Retailer Conference & Expo 2025 in Sydney to explore cutting-edge eCommerce trends, digital marketing strategies, and supply chain solutions. With key speakers from Shopify, Klarna, and eBay, this is the ultimate event for retail innovation and networking. Don’t miss out on Australia’s premier eCommerce event!
iMedia B2B eCommerce Summit
Dates: 29-31 Oct 2025
Location: Sheraton Grand Mirage, Gold Coast
The iMedia B2B eCommerce Summit 2025 is Australia’s premier event for B2B brand manufacturers, eCommerce experts, and wholesale distributors. Over three action-packed days, attendees will connect with 200+ industry leaders, engage in face-to-face business meetings, and gain actionable insights from roundtable discussions and world-class presentations. This is the ultimate platform to explore strategies, best practices, and innovative solutions for thriving in the B2B eCommerce landscape.
eTail Connect
Dates: 23-24 September 2025
Location: Australia
Join senior eCommerce and digital marketing executives at eTail Connect Australia 2025, happening September 23–24 on the Gold Coast. This exclusive event connects top retailers with innovative solution providers through high-impact networking, one-on-one business meetings, and engaging presentations. Discover the latest trends, technologies, and strategies driving eCommerce success in Australia.
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2024. As the list grows, we will continue to expand this list.
eTail Australia 2024
Dates: 13-15 February 2024
Location: Sheraton Grand Sydney Hyde Park, Australia
eTail Australia is the leading meeting place that brings together Australia and New Zealand's foremost retail leaders. This exclusive event provides a unique opportunity to learn, network, and collaborate with visionary founders, CEOs, CMOs, heads of e-commerce, and digital marketing leaders. Gain practical insights and strategies from industry leaders on:
- Tried and tested retail strategies to survive and thrive amidst interest rate hikes, inflation and other economic forces shaping the Australian retail industry in 2024.
- AI adoption in retail and e-commerce and the wins and regrets of early adopters.
- Navigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms, consent orchestrations capabilities and proper usage of first party data.
- Creating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world.
- Leveraging on retail media to generate additional revenue and attract more eyeballs to your e-commerce site.
- Creating a business with a heart and giving back to the community.
Industry leaders and experts contributing to this event:
- Ellie Degraeve - Founder, #1 Top 50 People in eCommerce, Go For Zero
- Juan Mendoza - CEO, Martech Weekly
- Michaela Michaut - Group Head of Customer Acquisition, Cotton On Group
- Shannon Clegg - Head of Marketing, Lowes
- Lottie Dalziel - Founder, 2023 NSW Young Australian of the Year and Forbes 30 Under 30, Banish
CMO Summit 2024
Dates: 20-21 February 2024
Location: The Star Gold Coast
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
Some key names on the lineup of speakers set to speak this year include:
- Chantelle Lane - GM Marketing, Bapcor Specialists Group
- Angela Greenwood - CMO, Youi Insurance, APC Marketing Academy Fellow 2023
- Astrud Burgess - CMO, ANZ Group
- Joanna Robinson - CMO, THE ICONIC
- John Clay -Non-Executive Director, Australian Marketing Institute
- Wendy Mak - CMO & GM, Sustainability & Stakeholder Communications Link Group
Sydney SEO Conference 2024
Dates: 1 March 2024
Location: Crown Sydney
In April 2023, Sydney SEO Agency hosted one of the largest Search Engine Optimisation conferences in Australia. This year, Prosperity Media will host another SEO Conference packed with information on SEO applications in retail and e-commerce. Level up your businesss and gain connections and opportunities with 400 SEOs, Digital Marketing Managers, PPC Managers, Business Owners, Affiliate Marketers, and eCommerce Managers attending this conference.
Some key names on the lineup of speakers set to speak this year include:
- Jes Scholz – Marketing Consultant
- Nik Ranger – Senior SEO Consultant, Dejan Marketing
- Greg Gifford (USA) Chief Operating Officer, Search Lab USA
- Sally Mills – Senior SEO Lead, InfoChoice Group.
- Regan McGregor – SEO Lead, Airtasker
- Dejan Mladenovski – Programmatic SEO Expert
Retail Fest AUS
Dates: 16-18 April 2024
Location: Gold Coast Convention Centre, Gold Coast
Retail Fest AUS offers a valuable opportunity for business professionals seeking knowledge, networking, and valuable content to elevate their ventures. With a commitment to delivering high-quality and useful experiences, attendees can learn from dynamic speakers, engage in meaningful workshops, and connect with exhibitors and like-minded peers, fostering an environment of shared experiences and continuous improvement.
This isn’t your average retail conference … it’s where you go for killer growth strategies!
Some key names on the lineup of speakers set to speak this year include:
- Marcus Murphy - Digital Innovator. 5ive
- Julie Mathers - Game Changing Leader, flora&fauna
- Olivia Carr - Founder & Leader, Shhh Silk
- Kai Sakakibara - Ispirational Athlete
Digital Marketers Australia
Dates: 9-10 May 2024
Location: Amora Hotel Riverwalk, Melbourne
Take your digital marketing game to the next level with Digital Marketers Australia.
Digital Marketers Australia is the place where Australia's top digital marketers gather to learn, network, and grow. From absorbing mastermind-level content on stage to exploring an exhibition floor overflowing with career-advancing opportunities, this conference is your ticket to push your career forward on the Gold Coast!
The conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.
Online Retailer Conference & Expo
Dates: 24-25 July 2024
Location: ICC SYDNEY
The Online Retailer Conference & Expo is a must-attend event for professionals seeking a tech-led future in retail.
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business - no matter what stage of online retail you are in. With opportunities for the entire team to attend and gain key insights, this event is a must for those aiming to drive high performance within their business and stay at the forefront of the evolving retail landscape.
eTail Connect
Dates: 24-25 September 2024
Location: Melbourne
Join senior-level decision makers from Australia’s leading retailers and level up your ecommerce and digital marketing strategies. eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
SEO (Search Engine Optimisation) isn’t just for driving organic traffic; it’s the secret sauce that can supercharge your ad performance, turning a good campaign into a great one. Done right, it makes your ads more effective, and perfectly aligned with what your customers are searching for. Let’s dive in!
1. Optimise Your Product Pages for Keywords
Optimising your product pages for the right keywords directly improves your ad Quality Score or relevance metrics.
Actionable Tips:
- Use Long-Tail Keywords: Instead of targeting "leather bags," try “handmade vegan leather tote bags.” Tools like Google Keyword Planner or Ubersuggest can help identify relevant long-tail keywords.
- Craft SEO-Optimised Titles: Include primary keywords in product titles while keeping them user-friendly. Example: "Handmade Vegan Leather Tote Bag – Eco-Friendly & Stylish."
- Write Descriptive Meta Descriptions: Meta descriptions appear in search results and influence click-through rates (CTR). Example: "Discover handmade vegan leather tote bags. Stylish, durable, and eco-friendly—shop now with free delivery!"
Maria Harutyunyan from Loopex Digital recommends to "Choose high-converting, long-tail keywords that align with user intent. Tools like Google Keyword Planner or SEMrush can help identify low-competition, high-ROI keywords. Match your ad copy and landing page content to these keywords for better quality scores."
Why It Works:
Search-optimised pages align better with ad platform algorithms, improving Quality Score and lowering CPC (Cost Per Click). They also increase organic traffic!
2. Speed Up Your Shopify Store
Page speed is a critical factor for both SEO rankings and ad performance. A slow-loading landing page can harm your conversion rates and ad scores.
Actionable Tips:
- Use a Speed Test Tool: Tools like Google PageSpeed Insights or GTmetrix will identify speed issues.
- Compress Images: Shopify apps like TinyIMG or Crush.pics reduce file sizes without affecting quality.
- Minimise Apps: Keep only essential apps to avoid unnecessary bloat.
- Use a CDN: Shopify uses a CDN (Content Delivery Network), but further optimisation can be achieved using apps like Cloudflare.
Why It Works:
Google Ads favours fast-loading pages, and Facebook penalises slow ones with lower relevance scores. A faster site also results in happier customers and higher conversion rates.
3. Implement Structured Data
Structured data helps search engines and ad platforms better understand your content, improving visibility in search results and enabling richer ad formats.
Actionable Tips:
- Use Shopify apps like JSON-LD for SEO or Smart SEO to easily add structured data.
- Focus on Product Schema to highlight key details like price, reviews, and availability.
- Example:
{
"@context": "<https://schema.org/>",
"@type": "Product",
"brand": "Your Brand Name",
"description": "Eco-friendly vegan leather tote bag perfect for daily use.",
"image": "<https://example.com/path-to-image.jpg>",
"name": "Handmade Vegan Leather Tote Bag",
"offers": {
"@type": "Offer",
"availability": "<https://schema.org/InStock>",
"price": "49.99",
"priceCurrency": "GBP"
}
}Why It Works:
Structured data improves your chances of appearing in rich snippets (such as star ratings) in search results, which can boost CTR by up to 30%.
4. Leverage Internal Linking
Internal links distribute page authority across your site and guide visitors (and search engines) to key pages.
Actionable Tips:
- Link from blog posts to product pages. Example: In a blog post about "Best Back-to-School Accessories," link to your school backpacks.
- Use descriptive anchor text like “vegan leather backpacks” instead of “click here.”
- Create a Shop All page to centralise product links, boosting authority for that page.
Why It Works:
Internal linking not only enhances your SEO ranking but also keeps users on your site longer, increasing the likelihood of conversions from ad traffic.
5. Optimise for Mobile
Over 70% of Shopify traffic comes from mobile devices. Mobile-friendly stores perform better in SEO and ads.
Actionable Tips:
- Choose a mobile-optimised Shopify theme.
- Ensure CTAs (Call to Actions) like “Add to Basket” are easily tappable.
- Preview your landing pages on mobile before launching ad campaigns.
Why It Works:
Google prioritises mobile-first indexing, and mobile-friendly sites convert better, particularly for ad-driven traffic.
6. Write SEO-Focused Blog Content
A blog with strategic content can help drive organic traffic, build trust, and provide a better context for retargeting campaigns.
Actionable Tips:
- Create buyer-centric blog posts. Example: "How to Care for Vegan Leather Bags."
- Add internal links to your products within the blog.
- Use keywords naturally throughout the post.
Example:
A Shopify store selling yoga mats published a blog titled "5 Benefits of Using Eco-Friendly Yoga Mats." By linking back to their best-selling yoga mats, they saw a 25% increase in retargeting conversions from blog visitors.
7. Monitor and Improve Bounce Rates
Bounce rate indicates how quickly visitors leave your site. High bounce rates signal poor user experience to search engines and ad platforms.
Actionable Tips:
- Use tools like Google Analytics to identify high-bounce pages.
- Add exit-intent popups offering discounts to hesitant buyers.
- Ensure product pages answer common questions upfront, such as delivery times or return policies.
Why It Works:
Lower bounce rates boost ad relevance scores, reduce CPCs, and improve conversions.
8. Retarget Organic Visitors with Ads
SEO and ads work together brilliantly when you retarget visitors who found you organically.
Actionable Tips:
- Use Facebook Pixel and Google Analytics to segment organic traffic.
- Retarget with ads showcasing the exact products they viewed, adding urgency with limited-time offers - Blend AI can do that for you.
9. Using Google Search Console to Boost Your E-Commerce SEO
Google Search Console is a powerful, free tool that helps you monitor and improve your site’s SEO performance. Here’s how to use it effectively for your online store.
Actionable Tips:
- Submit Your Sitemap to Google Search Console’s "Sitemaps" section to make it easier for Google to crawl your site. Use tools like Website Planet’s WebTools to analyze your sitemap.
- Analyze SEO Metrics for Products and Categories. The "Performance" tab shows clicks, impressions, and rankings for individual pages, helping you understand which products or categories perform best.
- Identify and Fix SEO Issues. The "Coverage" report highlights errors, like product pages excluded from indexing or duplicate content issues. Fixing these can improve your rankings.
- Check the "Core Web Vitals" report to ensure your product pages load quickly and provide a good user experience, especially on mobile.
- Track Backlinks to Your Store. The "Links" section shows websites linking to your store. Focus on building high-quality backlinks to boost your domain authority and visibility.
