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Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2024. As the list grows, we will continue to expand this list.
eTail Australia 2024
Dates: 13-15 February 2024
Location: Sheraton Grand Sydney Hyde Park, Australia
eTail Australia is the leading meeting place that brings together Australia and New Zealand's foremost retail leaders. This exclusive event provides a unique opportunity to learn, network, and collaborate with visionary founders, CEOs, CMOs, heads of e-commerce, and digital marketing leaders. Gain practical insights and strategies from industry leaders on:
- Tried and tested retail strategies to survive and thrive amidst interest rate hikes, inflation and other economic forces shaping the Australian retail industry in 2024.
- AI adoption in retail and e-commerce and the wins and regrets of early adopters.
- Navigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms, consent orchestrations capabilities and proper usage of first party data.
- Creating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world.
- Leveraging on retail media to generate additional revenue and attract more eyeballs to your e-commerce site.
- Creating a business with a heart and giving back to the community.
Industry leaders and experts contributing to this event:
- Ellie Degraeve - Founder, #1 Top 50 People in eCommerce, Go For Zero
- Juan Mendoza - CEO, Martech Weekly
- Michaela Michaut - Group Head of Customer Acquisition, Cotton On Group
- Shannon Clegg - Head of Marketing, Lowes
- Lottie Dalziel - Founder, 2023 NSW Young Australian of the Year and Forbes 30 Under 30, Banish
CMO Summit 2024
Dates: 20-21 February 2024
Location: The Star Gold Coast
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
Some key names on the lineup of speakers set to speak this year include:
- Chantelle Lane - GM Marketing, Bapcor Specialists Group
- Angela Greenwood - CMO, Youi Insurance, APC Marketing Academy Fellow 2023
- Astrud Burgess - CMO, ANZ Group
- Joanna Robinson - CMO, THE ICONIC
- John Clay -Non-Executive Director, Australian Marketing Institute
- Wendy Mak - CMO & GM, Sustainability & Stakeholder Communications Link Group
Sydney SEO Conference 2024
Dates: 1 March 2024
Location: Crown Sydney
In April 2023, Sydney SEO Agency hosted one of the largest Search Engine Optimisation conferences in Australia. This year, Prosperity Media will host another SEO Conference packed with information on SEO applications in retail and e-commerce. Level up your businesss and gain connections and opportunities with 400 SEOs, Digital Marketing Managers, PPC Managers, Business Owners, Affiliate Marketers, and eCommerce Managers attending this conference.
Some key names on the lineup of speakers set to speak this year include:
- Jes Scholz – Marketing Consultant
- Nik Ranger – Senior SEO Consultant, Dejan Marketing
- Greg Gifford (USA) Chief Operating Officer, Search Lab USA
- Sally Mills – Senior SEO Lead, InfoChoice Group.
- Regan McGregor – SEO Lead, Airtasker
- Dejan Mladenovski – Programmatic SEO Expert
Retail Fest AUS
Dates: 16-18 April 2024
Location: Gold Coast Convention Centre, Gold Coast
Retail Fest AUS offers a valuable opportunity for business professionals seeking knowledge, networking, and valuable content to elevate their ventures. With a commitment to delivering high-quality and useful experiences, attendees can learn from dynamic speakers, engage in meaningful workshops, and connect with exhibitors and like-minded peers, fostering an environment of shared experiences and continuous improvement.
This isn’t your average retail conference … it’s where you go for killer growth strategies!
Some key names on the lineup of speakers set to speak this year include:
- Marcus Murphy - Digital Innovator. 5ive
- Julie Mathers - Game Changing Leader, flora&fauna
- Olivia Carr - Founder & Leader, Shhh Silk
- Kai Sakakibara - Ispirational Athlete
Digital Marketers Australia
Dates: 9-10 May 2024
Location: Amora Hotel Riverwalk, Melbourne
Take your digital marketing game to the next level with Digital Marketers Australia.
Digital Marketers Australia is the place where Australia's top digital marketers gather to learn, network, and grow. From absorbing mastermind-level content on stage to exploring an exhibition floor overflowing with career-advancing opportunities, this conference is your ticket to push your career forward on the Gold Coast!
The conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.
Online Retailer Conference & Expo
Dates: 24-25 July 2024
Location: ICC SYDNEY
The Online Retailer Conference & Expo is a must-attend event for professionals seeking a tech-led future in retail.
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business - no matter what stage of online retail you are in. With opportunities for the entire team to attend and gain key insights, this event is a must for those aiming to drive high performance within their business and stay at the forefront of the evolving retail landscape.
eTail Connect
Dates: 24-25 September 2024
Location: Melbourne
Join senior-level decision makers from Australia’s leading retailers and level up your ecommerce and digital marketing strategies. eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2023 (& a couple this side 2023!). As the list grows, we will continue to expand this list.
eTail Australia 2023
Dates: 19-20 Sept 2023
Location: Grand Hyatt Melbourne
Join senior-level decision makers from Australia’s leading retailers and level up your ecommerce and digital marketing strategies. eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
Some key names on the lineup of speakers set to speak this year include:
- Marcio Oliveira - GM – Business Strategy & AT/High Sierra, Samsonite ANZ
- Negar Mokhtarnia - Director of Product, Pet Circle
- Carina Anderson - Head of Strategic Partnerships & Optimisation, Naked Wines AU
- Ian Jankelowitz - Head of Marketing - eCommerce New Business, WooliesX
- Suhaib Anwar - Head of Growth & Martech, MyDeal.com.au
Sessions range from partnerships to marketing personalisation - led by marketers from some of Australia’s larger ecommerce brands; this is a conference not to be missed.
iMedia B2B eCommerce Summit Australia
Dates: 9-11 October 2023
Location: Sheraton Grand Mirage, Gold Coast
iMedia B2B eCommerce Summit is not to be missed if you work in the B2B ecommerce space. This is one of Australia’s biggest B2B ecommerce conferences. Learn from business leaders behind some of Australia’s largest brands and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practice delivered through diverse and captivating presentations.; iMedia is a great environment to immerse yourself in all things B2B ecommerce.
Industry leaders and experts contributing to this event:
-Chantelle Lane, General Manager Marketing, Bapcor Limited
-John Vikas, Director, Adobe Commerce, Adobe
-Joe Shaw, Head of eCommerce Australia & New Zealand, The Kraft Heinz Company
-Zac Gray, Head of eCommerce, Motion Asia Pacific
-Alice Fitch, Founder, Whola
-Brett Sinclair, Association Director, B2B eCommerce Association
iMedia B2B eCommerce summit is not to be missed & is one of the last big eCom conferences in 2023.
Southern Seller Fest
Dates: 10-12 Nov 2023
Location: ICC SYDNEY
Last year SSF conference was a major success described by many as “The best Amazon event in 2022.” It exceeded expectations, leaving participants hungry for more. This year, get ready for another 3-day magical experience teeming with insights in retail and e-commerce and and gain connections and opportunities to level up your business.
Some key names on the lineup of speakers set to speak this year include:
-Kevin King, E-commerce Entrepreneur and Mentor
-Amy Wees, Ceo, Amazing at Home E-commerce Consulting
-Tomer Rabinovich, Founder, Topdog
-Steve Simonson, Entrepreneur & Award-Winning Businessman
-Danny McMillan, PCC & Amazon Algorithm Specialist
-Paul Barron, Founder, Influx Catalysts
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2023 (& a couple this side 2023!). As the list grows, we will continue to expand this list.
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iMedia B2B eCommerce Summit Australia
Dates: 24-26 October 2022
Location: Gold Coast, Australia
Whilst not technically a 2023 event, the iMedia B2B eCommerce Summit is not to be missed if you work in the B2B ecommerce space.
This is one of Australia’s biggest B2B ecommerce conferences. With the option to join over 25 keynotes & learn from business leaders behind some of Australia’s largest brands; iMedia is a great environment to immerse yourself in all things B2B ecommerce.
Some of the key speakers that have been announced include:
- Justin King - VP B2B, Chief Evangelist , Salsify
- Mark Brohan - Global Leader in B2B eCommerce Industry Research, Digital Commerce 360
- Chris Gourvelos - Senior Sales Manager - APAC, Spryker
- Jared Thomas - Co-Founder, Raizor
- Alice Fitch - Founder, Whola
- Motti Danino - Chief Operation Officer, Oro Inc
iMedia B2B eCommerce summit is not to be missed & is one of the last big eCom conferences in 2022.
eTail Australia 2023
Dates: 14-16 Feb 2023
Location: Sheraton Grand Sydney Hyde Park, 161 Elizabeth St
eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
Some key names on the lineup of speakers set to speak this year include:
- Malin Gaertig - Head of Marketing, Hello Molly
- Joanna Robinson - Chief Marketing Officer, Chatime
- Mal Chia - Director, Ecom Nation
- Mangala Martinus - Managing Director, Payments Consulting Network
Sessions range from partnerships to marketing personalisation - led by marketers from some of Australia’s larger ecommerce brands; this is a conference not to be missed.
Retail Fulfilment Summit 2023
Dates: 22 - 24 Feb 2023
Location: Pullman Melbourne Albert Park, Melbourne, Australia
As the name suggests, the Retail Fulfilment Summit is designed to give attendees access to the latest tools & information on the fulfilment side of ecommerce. Ensuring that you are ahead of the curve when it comes to fulfilment is essential for ecommerce businesses in 2023.
With potential wide ranging benefits from improving customer satisfaction & retention, warehouse efficiency & ultimately, bottom line earnings.
The Retail Fulfilment Summit is set over 2 days & structured around helping guests improve their ecommerce, shipping & order fulfilment processes & strategies. Speakers from previous years events have come from companies such as WooliesX, Target, Microsoft, Baby Bunting & T2 Tea.
Power Retail All Star Bash 2023
Dates: 9 March 2023
Location: TBC
Whilst not a conference as such, this one night event celebrates the biggest & best ecommerce businesses in Australia.
With last year's event hosting over 1000 attendees & some of Australia's most forward thinking online retail brands, this event is a great place to network & learn about all things ecommerce from market leaders.
Retail Fest 2023
Dates: 28 - 31 March 2023
Location: Gold Coast Conference & Exhibition Centre
From the team behind Retail Global comes an online retail conference in a brand new format. Previous, Retail Global events have taken place over 3 days however.
In a new format, Retail Fest is a week long gathering for the Australian ecommerce & online retail community. The week will include an Awards evening, Marketplace Meetups, Sponsored Parties, eCommerce workshops, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.
The 2023 list of speakers is yet to be announced however previous speakers have come from names like Booktopia, Kogan, Platypus & Naked Wines; if previous speakers are anything to by, the 2023 Retail Fest is not to be missed.
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iMedia Online Retail Summit Australia 2023
Dates: 3-5 May 2023
Location: Gold Coast
Booking link: TBC
iMedia is one of the most established eCommerce conferences in Australia. The lineup & agenda for the 2023 conferences hasn’t been announced yet, however events in previous years have featured leaders from Australia’s largest ecommerce brands & software companies.
At the time of writing this post, the lineup & agenda for the Online Retail Summit Australia 2023 has not been locked in. We will be updating this post when details are shared by the iMedia team. Check back here to find out more about the 2023 agenda & list of speakers.
With opportunities to network with a range of people in the Australian online retail space, sessions around the strategy & planning of ecommerce; the iMedia Online Retail Summit Australia 2023 is not to be missed.
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Online Retailer 2023
Dates: 19 - 20 July 2023
Location: ICC Sydney
Booking link: TBC
Online Retailer is the largest ecommerce conference in Australia. From what is already Australia’s largest ecommerce conference, the 2023 Online retailer conference is set to have 6 stages & 60 speakers; making it the largest Online Retailer event to date.
Some of the features of this event shared by the team include:
- 60+ speakers over 6 stages
- 36 track presentations including the NEW! B2B, CxO and Digital Payment Innovation tracks
- 17 Tech Talks
- 130 exhibitors showcasing new tech and solutions
This two day event is set to include informative showcases, case studies from leading online brands, insights sharing sessions & panel discussions with speakers. With the speakers yet to be announced, this will be a conference to keep on your radar.
This sums up all the big ecommerce conferences in AU that have been announced so far. We will continue to add to this list with new Australian ecommerce conferences & expos in 2023. If there are any additional ecommerce conferences you would like to see on this list, let us know!
International Women's Day occurs annually on the 8th March as a worldwide celebration of the social, economic, cultural and political achievements of women. The day also largely centres on spreading the message that there is a continuous need for the advocation of gender equality and women's rights.
Show your support this International Women's Day by engaging with your audience to educate them about the cause and encourage them to purchase a gift for themselves or women in their lives as a means to acknowledge their appreciation and celebrate their achievements. Continue reading to explore some ideas on how you can embed this throughout your marketing initiatives!
Email Marketing : Gifts for International Women's Day
Send out a personalised email to your subscribers highlighting the products that are perfect for International Women's Day. Make sure you utilise visually appealing content to promote these products and encourage individuals to treat themselves and female loved ones to celebrate the day.
You can use catchphrases like "Make this International Women's Day all about self-love and self-care. Shop now and treat yourself to something special" to promote this.
Additionally, you can consider collating a special Gift Guide that displays products from your store that would be great presents for female loved ones. This does not have to be strictly limited to your email campaign as the same content can also be displayed on your website and social media pages.
Accompany the guide with phrases like "Find the perfect gift for the amazing women in your life this International Women's Day. Shop now and make their day" to encourage viewers to purchase for their loved ones.
Social Media Marketing : Celebrating International Women's Day
Utilise your social media platforms to share posts and initiatives dedicated to International Women's Day. This will allow you to show your support, whilst also gaining traction for your store and its products. Here are some ideas that will enable you to connect with your audience and showcase your products in a meaningful manner.
• Share inspiring quotes and messages from successful women on your social media channels
• Post eye-catching graphics and visuals encouraging women to celebrate International Women's Day with your product
• Run a giveaway that followers can join by sharing their stories of female empowerment
• Share user-generated content from customers who are celebrating International Women's Day with your products
You can accompany these initiatives with phrases like "Join the celebration and spread the message of female empowerment this International Women's Day" to encourage your viewers to interact with your posts and purchase from your store.
Partnering with Female-Led Businesses
Another thing you can consider is partnering with businesses led by women to further raise awareness and support for female entrepreneurship. Some initiatives you could implement could be:
• Creating discounted product bundles that feature products from both of your stores
• Showcasing a dedicated collection of their products on your store
• Hosting a joint giveaway where women can win a basket of products from your stores
Promote this collaboration with headlines like "This International Women's Day, make a difference with every purchase. Shop now and support female-led businesses".
Fundraising for Women's Rights Charities
If you want to directly support the cause through your business, consider donating a portion of your sales to an organisation advocating for women’s rights. You can do this by donating a certain percentage of profits site-wide, or even from specific products that you have selected. Make sure you promote this on your website to not only encourage people to purchase, but more importantly, educate your store’s visitors about the cause and the organisations you are supporting.
Additionally, you can consider setting up an optional donation option within your store's checkout function to encourage buyers to donate to further support the cause.
You can use phrases like "Join us in celebrating the strength of all women this International Women's Day. Shop now and contribute to a great cause" to promote your fundraising initiative.
St Patrick's day is annually observed on the 17th of March as a cultural and religious celebration that traditionally commemorates the death of Saint Patrick, the patron saint of Ireland.
Though it is not recognised as a public holiday in most countries, St Patrick's Day is still widely celebrated across the world. Nowadays, this day has largely evolved into a celebration of Irish culture with celebrations often including Irish parades, food, music, dancing, drinking and the colour green.
As a result, St Patrick's Day initiatives can be implemented by e-commerce stores to drive more sales. Here are some a copy ideas that you can use to make use of this opportunity!
Lucky Sales! 🍀
With shamrocks and four leaf clovers being emblems of this celebration and linked to good luck, a "lucky sale" promotion will allow your business to engage with the celebrations whilst also incentivising potential buyers to purchase.
Incentivise potential buyers with exclusive discounts across your site and promotions on green themed products to celebrate St Patrick's Day and use catch phrases like "Get ready for the luckiest day of the year with our St. Patrick's Day Sale!" and "Good luck and great savings await you this St. Patrick's Day" to promote your sale.
Green-ify Your Brand 💚
Get into the St Patrick's Day spirit by filling your website, social media pages and ad campaigns with the colour green as well as other symbols associated with the day.
For example, you can incorporate shamrocks ☘️, four leaf clovers 🍀, rainbows 🌈, leprechauns 🎩, beer 🍻 and the Irish flag 🇮🇪. Don't forget to incorporate this spirit in your ad copies and content as well - you can use headlines like "Find the pot of gold at the end of the rainbow with our amazing deals."
These small touches are not only a fun way to engage with the festivities, but will also allow your store to stand out and appeal to your potential customers!
