Blend + microsoft Ads
Extend your reach with AI-optimized Microsoft Ads
Blend adds Microsoft Ads to your channel mix, managing setup, spend, and performance across the Bing network.
Supported Microsoft Ads Features
Shopping Ads
Standout with custom product images, pricing & seller details next to text search results.
Dynamic Search
Automatically target ads to customers based on their search queries for your product.
Remarketing
Remarket to customers that have seen your products elsewhere.
Merchant Promo
Boost visibility and ROI with "special offer" links in your shopping ads.
Smart Feed
Connect your product feeds to Microsoft Ads in real time with unlimited SKUs.
Why Microsoft
Reach high-intent buyers where your competitors aren’t. Microsoft Ads help ecommerce brands tap into a new audience, one that often gets overlooked. With lower competition and high buying intent, Microsoft is a cost-effective, underutilized growth channel.
Reach shoppers across Bing, Yahoo, and partner networks
Typically lower CPCs than Google Ads
Excellent ROAS for product-driven ecommerce brands
Ideal for scaling beyond Meta + Google without increasing overhead
What you get
Instant setup for Microsoft Search and Shopping campaigns
Real-time budget balancing across Microsoft and other channels
Synchronized product feeds from your store
Server-side tracking for attribution accuracy
Unified reporting with Google and Meta results
Ready to accelerate your ads?
Run an AI-powered ad engine with Blend.
FAQs
Answers to commonly asked questions
What is Microsoft Ads?
Microsoft Ads (formerly Bing Ads) is a pay-per-click ad platform. It allows businesses to create and manage ads across the Microsoft Search Network and other Microsoft properties, including Bing.
Do Microsoft Ads work for Ecommerce?
Yes, Microsoft Ads can work well for ecommerce businesses. The platform helps online stores reach potential customers they wouldn't otherwise find on Meta & Google & build more effective audiences.
What is the difference between Google & Microsoft Ads?
Google Ads tends to have a larger audience & has ad formats more suited to ecommerce websites in the form of shopping ads. Microsoft ads tend to be less competitive & have a lower CPC that Google Ads.
Still have questions?
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