There are many reasons to use YouTube as a marketing channel for your online store. YouTube has over a billion users, and it is the second largest search engine behind Google. It can be a great marketing channel for your online store because it allows you to reach a large audience with your marketing message.
You can create videos that showcase your products and services, and then share those videos with your audience and build relationships. Finally, YouTube is a cost-effective marketing platform that can be used to build an audience at a relatively low cost.