Google Ads is a digital advertising platform developed by Google, where businesses can create and display ads to target potential customers searching for specific products or services on Google's search engine or other websites that are part of the Google Ads network.

Google Ads uses a pay-per-click (PPC) model, where businesses bid on keywords that they want their ads to appear for when users search for those keywords on Google. When a user clicks on an ad, the business is charged a fee. Ads can also be targeted to specific demographics, locations, and interests.

Google Ads allows businesses to reach a large audience, increase website traffic, and drive sales. It also offers various targeting options, detailed analytics, and the ability to track conversions. Additionally, Google Ads can be a cost-effective way to promote a business as it allows to set budgets and bid limits.

Google Ads offers a variety of ad formats, including search ads, display ads, video ads, and shopping ads. Search ads appear at the top of the search results when users search for specific keywords, while display ads are visual ads that can appear on websites across the Google Ads network. Video ads can be shown on YouTube and across the web, while shopping ads feature product images, prices, and other details.

To get started with Google Ads, you will need to create an account and set up your first campaign. This will involve choosing your ad format, targeting options, and setting a budget for your campaign. Once your campaign is set up, you can create and publish your ads, and begin tracking your results.