Google currently controls a 90% of the global search engine market.
Almost everyone that uses the internet uses Google for their searches. Appearing in Google search results is one of the best ways to drive traffic to your site. This makes it one of the best places to advertise your brand.
Google Shopping is a platform you can use to advertise your products. When doing so, it's crucial that you make your site stand out from the competition. This is where the Google Shopping campaigns come in.