Oli Applebaum
Oli Applebaum
November 8, 2022

7 Tips to Improve the Conversion Rate of Your Store

If you have an eCommerce store full of great products but you’re having trouble increasing your sales, you may be wondering what more you can do. We’ve got some tips you may not have tried that can significantly improve your store’s conversion rate and bring in more sales. Here are our top seven tips to improve the conversion rate of your store: 

1. Implement a Chatbot

via Pixabay

Consumers shop online because it’s fast and convenient, and they expect to have their questions answered right away. If it takes too long to get answers, they might go somewhere else where they can get faster service. Responsive customer service is right up there with low prices and great products in terms of importance to customers.

Sometimes it’s just not possible to be available to your customers day and night, but you don’t want that fact to cost you potential customers. Fortunately, there’s a way to provide 24/7 customer service without sitting at your computer all night just in case a customer has a question. Using a chatbot can help your customers get their questions answered quickly.

With advanced natural language technology, customers receive personalized attention from chatbots, which increases the chances of them completing their purchases. The quick and customized service improves customer satisfaction so your customers are more likely to return to your store and recommend it to their family and friends.

2.A/B Testing UX and Design Elements

User experience (UX) is the experience users have when they use your website and it has a lot to do with what your customer thinks about your store. UX design is purposely mapping out how your site looks and how it functions. The design elements of your store should be visually appealing, easy to use, and accessible to everyone.

So how do you figure out how well your site design is performing or if there’s a better option? A/B testing will help you find the answer and choose the most effective UX design to increase your store’s conversion rate.

With A/B testing—also known as split testing—you choose which element you want to test and how you’ll decide if it’s effective. For example, you could test two different versions of your product page to see which one gets the most conversions.

An A/B testing tool will help you run the test and analyze the results so that you can use the site design that’s most satisfying to your customers.

3.Website Personalization

Image by storyset on freepik

Personalized sites sell more products. In the past year alone, eCommerce businesses lost $756 billion because of shabby website personalization. With so much competition in the online shopping world, you’ve got to find ways to set your site apart. Personalizing your site is an effective way to stand out from your competitors.

To personalize your site effectively, you have to understand your customers by using analytic tools, cookies, and geolocation features. You can then personalize your website to the kinds of people who are most likely to visit your store. You can even create unique home pages for different customer groups.

Use cookies to learn if a visitor is new or returning, then direct them to the pages that will be most helpful for them. It’s best to personalize landing pages to where customers are coming from to provide a smooth transition and personalized touch. Don’t forget to keep your site updated with each season of the year, the latest trends, and upcoming holidays.

4. Video Content

Videos capture a customer’s attention in a way that text and pictures just can’t. Especially with eCommerce businesses, where customers can miss out on the human interaction part of in-person shopping, video content shows customers that you care and fosters an instant sense of trust.

When creating video content for your site, be sure to keep it short and get to the point quickly. As with everything else related to online shopping, customers want speed and efficiency and they can lose interest very fast.

Add a video to your landing page to associate a human face with your business. Or add video content to your email marketing to bring more visitors to your site and increase your shop’s conversion rate.

5. Pop-Ups

Pop-ups can increase your conversion rate if you use them the right way. Delayed pop-ups that don’t appear until a visitor is on a page for a certain amount of time are more effective than instant pop-ups. Make sure the user can easily close the pop-up window so they don’t get annoyed and leave your site.

Pop-ups can be used in a variety of ways to increase conversions. You could offer a discount using an exit pop-up when a customer tries to leave your site. Or you could try to instill a sense of urgency in your potential customer by using a pop-up to let them know a sale is almost over or that there are only a few of a particular product left in stock.

6. Review Plugins

via Pixabay

People who shop online rely a lot on customer reviews when they’re deciding whether or not to buy something. In fact, a 2020 poll found that 94% of those surveyed were more likely to use a business that had positive reviews.

Review plugins can help you gather positive feedback so that potential customers feel more confident about shopping from your store.

7. Giveaway Plugins

Free gift giveaways are hard to resist. Whether you want to win a new customer, bring past customers back to your store, or get visitors to register on your site, tempting them with a free gift will probably do the trick.

Giveaway plugins let you customize the conditions that will add a free gift to your customer’s cart. Not only will a giveaway encourage them to take the action you want them to take, like making their first purchase, but it’ll also give your brand a positive image and turn them into loyal customers.

Final Thoughts

In the savage world of online competition, you need to make the most of every opportunity to set your store apart. Using our tips could help you make a name for your brand, increase your site’s conversion rate, and improve your store’s sales.

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