First party data, fully activated

Pulse is Blend’s data intelligence layer that enriches your store and ad data in real time, so you can personalize, optimize, and grow without needing a data team.

First party data, fully activated

Bad data is costing you growth

Between iOS restrictions, cookie loss, and fragmented tracking, most brands are flying blind. Pulse harnesses your first-party data to power smarter ads and richer emails - automatically syncing clean, enriched insight to platforms like Klaviyo, Meta, and Google. No extra tools or data team needed.

Blend Pixel

From initial visits through to purchase, the Blend Pixel captures every detail through server-side tracking, overcoming the challenges posed by iOS, ad blockers, and cookie regulations.

Blend Pixel

Server-side metrics

Bypassing browser limitations and ad blockers, Pulse captures event data directly from your store giving you metrics you can actually trust.

Unified customer view

Power your Klaviyo flows

Capture full cart data and identify customers earlier in their journey to unlock richer, more targeted Klaviyo flows that drive higher conversions.

Actionable segmentation

Creative insights

Know which creative is scaling, which audiences are converting, and which platform is driving real ROI.

Smarter decisions

Put your customer data to work across every channel

Connected data. Better results.

Smarter targeting starts with better data

Maximize your retargeting strategies.

A comprehensive view across all platforms.

Monitor purchases and return on ad spend (ROAS).

Gain a clear understanding of how your ads convert into real revenue.

Link your advertisements directly to revenue.

Identify which ads are boosting your sales.

Feedback on creative performance.

Spot top-performing creatives and know when to refresh them.

Streamlined decision-making process.

Insights you can act on, avoiding analysis paralysis.

Data that accurately reflects your performance.

True attribution without inflated metrics from platforms.

Ready to power smarter ad decisions?

Pulse makes your data useful, actionable, and automatic.