20 Proven Black Friday Deal Ideas to Boost Sales

Everyone expects to see big “70% off” signs during Black Friday, but is that really the best strategy for your business?

💡 It’s not just about the discounts — it’s about the deals that work for YOUR brand.

The right Black Friday promotion doesn’t have to mean cutting deep into your profits. The best approach is to think strategically about what aligns with your business goals and customers’ needs.

• Want to increase your average order value? Try bundling products or offering tiered discounts to get your customers spending more!
• Looking to move inventory? A Buy One Get One Free deal or flash sale can clear those shelves fast.
• Need to stand out? Create exclusive product launches or offer a mystery discount to build excitement and curiosity. 🤩

There’s no one-size-fits-all approach. Pick deals that fit your brand and business goals. Your customers want more than just big % signs — they’re looking for value, unique offers, and an experience they can’t find anywhere else.

With the right discount strategies, you can drive traffic, increase sales, and make the most of this high-demand shopping season.

Download our Discount Model to calculate COGS, Gross Profit, Gross Margin, Contribution Margin and more.

Here are discounts and deals for Black Friday:

1. Tiered Discounts: Offer increasing discounts based on how much a customer spends. For example, “Spend $100, get 10% off; spend $200, get 20% off.” This encourages larger purchases and can be particularly effective if your average order value is lower than you'd like.
2. Buy One, Get One Free (BOGO): Provide a free item when a customer purchases another. This is particularly effective for clearing out inventory or encouraging the purchase of high-margin items.
3. Bundle Deals: Package multiple products together at a discounted rate. This works well for complementary products and can increase the perceived value of the purchase.
4. Flash Sales: Offer deeply discounted prices for a very limited time, such as one hour or until a set amount of stock is sold. This creates urgency and can drive quick purchases.
5. Sitewide Discounts: Offer a blanket discount on all products in your store, such as 20% off everything. This is a straightforward approach that appeals to a broad audience.
6. Free Shipping: Remove shipping costs for all orders or for orders over a certain amount. This is particularly appealing for customers who are hesitant to pay extra for delivery.
7. Gift with Purchase: Provide a free gift when customers make a purchase over a certain amount. This works well if you have surplus inventory or promotional items.
8. Mystery Discounts: Offer customers a chance to receive a random discount, such as a mystery code that gives between 10% and 50% off. The element of surprise can be a powerful motivator.
9. Loyalty Rewards: Give exclusive discounts or early access to deals for returning customers or members of your loyalty program. This rewards customer loyalty and encourages repeat business.
10. Limited-Time Doorbusters: Feature a limited number of high-demand products at a significantly reduced price for a short period, often at the start of Black Friday. This draws in customers early and can create a sense of urgency.
11. Coupon Codes: Distribute special Black Friday coupon codes that offer discounts on specific products or categories. This allows you to control which items are discounted while still offering a deal.
12. Percentage-Off Discounts: Offer a straightforward percentage discount on certain categories, brands, or products, such as “25% off all electronics.” This is simple and effective for customers who know exactly what they want.
13. Price Match Guarantees: Offer to match or beat competitors' prices during Black Friday. This builds trust and can prevent customers from shopping elsewhere.
14. Referral Discounts: Provide discounts to customers who refer friends or family to your store. Both the referrer and the referred customer receive a discount, encouraging word-of-mouth marketing.
15. Subscription Discounts: Offer a discount on subscription-based products or services for the first few months, encouraging customers to try out a subscription model with a lower initial cost.
16. Early Bird Specials: Offer special discounts to customers who shop early in the day or pre-order items before Black Friday. This can help manage demand and avoid overwhelming your website or staff later in the day.
17. Buy More, Save More: Encourage larger purchases by offering increasing discounts based on the quantity of items bought. For example, “Buy 2, get 15% off; Buy 3, get 20% off.”
18. Exclusive Product Launches: Introduce a new product on Black Friday with a special launch discount or as an exclusive limited edition. This can create excitement and attract attention.
19. Cashback Offers: Partner with payment providers to offer cashback on purchases made with specific credit cards or payment methods, providing an additional incentive for customers.
20. Seasonal or Thematic Discounts: Align discounts with the holiday season, offering deals on products that are popular as gifts or for holiday use. This can increase sales of seasonal items while fitting the festive spirit of Black Friday.

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