30-Day Black Friday Checklist 2024
Black Friday and Cyber Monday (BFCM) are just around the corner, and now is the time to act. With our 30-day checklist, you’ll launch high-impact ad campaigns, roll out targeted retargeting, and fire up your email sequences to drive conversions. Follow these must-do steps to ensure your store is ready to capture every sale and outpace the competition this season.
Key Deadlines for a successful BFCM
✅ October 1st: Finish 60-Day Plan
✅ October 20th: Launch Initial Campaigns Start Filling that Funnel
✅ November 1st: 30 Day plan, time to launch
✅ November 10th: VIP and Exclusive Sales
30-Day Black Friday Checklist
By November 1st
Your Top Priorities:
1. Deploy Full Ad Campaigns ⭐ - by November 10th
If you haven’t launched your Black Friday ad campaigns across all channels - do it now. Monitor performance closely.
2. Roll Out Retargeting Ads ⭐
Go live with aggressive retargeting for visitors who haven’t converted. Use personalised offers to nudge them back to your site. Blend AI offers one easy platform for ad management and optimisation.
3. Activate Your Email Drip Campaigns ⭐
Schedule and send your Black Friday email sequences. Make them value-packed and time-sensitive. Use clear CTAs and emphasise urgency.
4. Activate Abandoned Cart Emails ⭐
Ensure your abandoned cart sequence is ready and optimised. Personalise these emails and include urgency-inducing language and incentives like discounts using Pulse. Remember Abandoned carts are different (and earlier in the funnel) to Abandoned checkouts!
Don’t Forget These Essentials:
✅ Confirm Product Stock Levels
Triple-check inventory. Update your website to reflect any stock changes. Highlight low-stock items to create urgency.
✅ Test Checkout Process Again
Simulate a purchase on your site. Fix any issues immediately. Ensure the process is smooth on both desktop and mobile.
✅ Prepare for Increased Traffic
Ramp up server capacity. You cannot afford downtime. Work with your hosting provider to ensure your site can handle a traffic surge.
✅ Push Early Bird Offers
Drive traffic with limited-time early bird offers to catch early shoppers. Use email and social media to spread the word quickly.
✅ Update Ads Based on Performance
Review data from ongoing campaigns to refine your ad creative and targeting. Focus on what’s working and scale those efforts. Blend AI makes manual ad campaign optimisation a thing of the past.
✅ Prepare for a Surge in Returns
Ready your team and systems to handle an increase in returns after Black Friday. Make the process easy and transparent for customers.
✅ Go Live with Black Friday Content
Ensure all your Black Friday-specific content is live and visible to your audience. Double-check links, images, and CTAs to ensure everything is working perfectly.
