Create Effective Video Ads: Quick Guide for E-commerce

Video ads are essential for boosting engagement and driving conversions—here's how to make them quickly and effectively. Follow these steps to craft a solid brief, find the right talent, and launch your video ads on Blend AI for maximum impact.

1. Create an Ad Campaign Brief

Save our cheat sheet and tweak it in ChatGPT for crafting the perfect ad brief, then tailor it to your specific campaign needs. This helps keep everything clear for you and anyone you work with. Decide on the visuals, script, and message that will resonate most with your audience.

^{💡Cheat Sheet}

^{Video Editor & Motion Graphics Designer Wanted for Social Ad}

^{We are seeking a talented video editor and motion graphics designer to create a 30-second client testimonial video for social media (Facebook and Instagram). This video will feature a mix of existing footage, screen recordings of our website/ our shop. We need someone with an eye for detail who can deliver an engaging, visually appealing ad optimized for various formats.}

^{Project Scope:}

• ^{Length: 30 seconds}
• ^{Source Material:}
  • ^{Existing raw footage (optional)}
  • ^{Screen recordings (our website)}
• ^{Platforms: Facebook, Tik Tok, Instagram (feed, stories, reels)}

^{Responsibilities:}

1. ^{Video Editing:}
   • ^{Clean, professional edit combining existing raw footage and screen recordings}
   • ^{Smooth transitions with a clear, engaging narrative flow}
   • ^{Optimization for social media platforms (ensuring the video fits format and aesthetic requirements)}
   • ^{add royalty-free music for relevant channels}
2. ^{Motion Graphics:}
   • ^{Light motion graphics to enhance visual appeal}
   • ^{Text overlays, logo animations, and subtle visual effects}
   • ^{Maintain brand consistency across all graphic elements}
3. ^{Final Deliverables:}
   • ^{High-resolution versions for Facebook, Tik Tok and Instagram}
   • ^{Variants for feed, stories, and reels}
   • ^{Source files for future edits}

^{Qualifications:}

• ^{Proven experience in video editing and motion graphics}
• ^{Portfolio showcasing relevant social media work}
• ^{Familiarity with Facebook and Instagram video formats and best practices}
• ^{Attention to detail and creative problem-solving skills}

^{Project Timeline:}

• ^{Must be completed within 1 week of hire.}

^{To Apply:}

• ^{Submit a portfolio with relevant work samples}
• ^{Briefly describe your approach to this project}
• ^{Provide a quote for the full project}

^{We look forward to working with a creative professional to bring this client testimonial to life as a polished, engaging social media video ad!}

2. Find a Social Media Video Editor

Head to Upwork and search for talented video editors specialising in social media ads. Pick someone who fits your style and can deliver fast.

3. Film or Source Video Footage

If you're creating the video yourself, shoot the footage. If not, provide your editor with any needed assets, or have them source stock video that aligns with your brand.

4. Edit and Optimise

Let your chosen editor handle the heavy lifting. They’ll edit, add text overlays, and optimise the video for different platforms, ensuring it's engaging and scroll-stopping.

5. Create Video Ads on Blend AI

Upload your shiny new video into Blend AI’s platform, and start crafting the perfect video ad campaigns.

6. Watch the Results Roll In

With your video ads live, sit back and monitor the results! Tweak as necessary based on performance insights to get the most out of your ad spend.

💡 TIP: Effective Use of User-Generated Content

• User-generated content showcases product features and legitimizes the brand
• Makes products relatable and engaging for the audience
• Authenticity and Engagement in Video Ads: Authenticity often outperforms polished production in video ads

‍