Marketing Ideas to Celebrate International Women's Day
International Women's Day occurs annually on the 8th March as a worldwide celebration of the social, economic, cultural and political achievements of women. The day also largely centres on spreading the message that there is a continuous need for the advocation of gender equality and women's rights.
Show your support this International Women's Day by engaging with your audience to educate them about the cause and encourage them to purchase a gift for themselves or women in their lives as a means to acknowledge their appreciation and celebrate their achievements. Continue reading to explore some ideas on how you can embed this throughout your marketing initiatives!
Email Marketing : Gifts for International Women's Day
Send out a personalised email to your subscribers highlighting the products that are perfect for International Women's Day. Make sure you utilise visually appealing content to promote these products and encourage individuals to treat themselves and female loved ones to celebrate the day.
You can use catchphrases like "Make this International Women's Day all about self-love and self-care. Shop now and treat yourself to something special" to promote this.
Additionally, you can consider collating a special Gift Guide that displays products from your store that would be great presents for female loved ones. This does not have to be strictly limited to your email campaign as the same content can also be displayed on your website and social media pages.
Accompany the guide with phrases like "Find the perfect gift for the amazing women in your life this International Women's Day. Shop now and make their day" to encourage viewers to purchase for their loved ones.
Social Media Marketing : Celebrating International Women's Day
Utilise your social media platforms to share posts and initiatives dedicated to International Women's Day. This will allow you to show your support, whilst also gaining traction for your store and its products. Here are some ideas that will enable you to connect with your audience and showcase your products in a meaningful manner.
• Share inspiring quotes and messages from successful women on your social media channels
• Post eye-catching graphics and visuals encouraging women to celebrate International Women's Day with your product
• Run a giveaway that followers can join by sharing their stories of female empowerment
• Share user-generated content from customers who are celebrating International Women's Day with your products
You can accompany these initiatives with phrases like "Join the celebration and spread the message of female empowerment this International Women's Day" to encourage your viewers to interact with your posts and purchase from your store.
Partnering with Female-Led Businesses
Another thing you can consider is partnering with businesses led by women to further raise awareness and support for female entrepreneurship. Some initiatives you could implement could be:
• Creating discounted product bundles that feature products from both of your stores
• Showcasing a dedicated collection of their products on your store
• Hosting a joint giveaway where women can win a basket of products from your stores
Promote this collaboration with headlines like "This International Women's Day, make a difference with every purchase. Shop now and support female-led businesses".
Fundraising for Women's Rights Charities
If you want to directly support the cause through your business, consider donating a portion of your sales to an organisation advocating for women’s rights. You can do this by donating a certain percentage of profits site-wide, or even from specific products that you have selected. Make sure you promote this on your website to not only encourage people to purchase, but more importantly, educate your store’s visitors about the cause and the organisations you are supporting.
Additionally, you can consider setting up an optional donation option within your store's checkout function to encourage buyers to donate to further support the cause.
You can use phrases like "Join us in celebrating the strength of all women this International Women's Day. Shop now and contribute to a great cause" to promote your fundraising initiative.