Why You Should Integrate Digital Ads into Your Store's Promotional Strategy
Advertising across various online channels gives you the best chance to create awareness of your product offering, something that is sure to take your store to the next level. By taking a multi-channel approach to your marketing campaign, you're giving your store the best chance to succeed.
You can begin to measure success of your campaigns more effectively by determining the type of content that you will produce and what channels they will be delivered on.
You should examine your competitors' strategies and decide which platforms they're using to gain traction in your industry. From here, you can also use tools like Google Trends to quickly see the popularity of certain topics you feel will match the interest of your audience. Once you know which topics and channels you should target, you can start to build a strategy.
Although your chosen channels will form the backbone of your content strategy, you don't necessarily need to limit your reach to just these platforms. You can also create a greater online presence through relevant websites, social media channels, email campaigns or customer reviews. The content you produce here is easily transferable to ads, and in this way, your ads will feel more natural and organic as they are more reflective of your brand image.
By creating a presence for your brand across multiple channels, your store will have the best chance of increasing conversions.
For example, imagine you're running an e-commerce store and your main audience are customers in the United States. You could consider running an ad on platforms like Google, Facebook, and Instagram as they have the largest audiences grouping in that country. If you're a small business owner looking to attract customers from local communities, you may want to consider choosing a platform that you know these audiences are more familiar with like Microsoft Ads, Pinterest or TikTok
5 Places To Publish Your Store Ads
It may seem obvious, but advertising on Google is critical for online advertising. A company likely has a Google Ads campaign underway when you see it ranking rather high in the landing page rankings on the search engine. With Google Ads, your business only pays for measurable results (such as clicks ie. cost-per-click), and directs more people to your store by showcasing your business as relevant to their search.
Google can run a variety of ad campaigns conducted through Google Ads Manager, including:
- Dynamic Search Ads
- Display Ads
- Shopping Ads (Now 'Performance Max')
- Video Ads(through Youtube); and
- App Ads
- Responsive Search Ads
Acting as one of the best ad platforms for lead generation and return on investment, the transparent results and budget utilisation features continue to make Google an effective option for online advertising. Blend takes the challenge out of running such campaigns automatically finding the right mix of content and ad types across platforms such as Google, creating custom audiences to target specific demographics that resonate with your brand through your Google Ads Account.
Meta Ads - Facebook & Instagram
During the first quarter of 2022, Facebook reported having 1.96 billion daily active users, and with the acquisition of Instagram in 2012, Facebook Ads are now seen and accessible to even more people. The highly customisable affordances, and exceedingly fast delivery mean that Facebook Ads Manager, like Google, allows you more time to curate your audiences, campaign goals and ad creative formatting (re. media, text and placement) to achieve maximum ROAS (return on ad spend).
Social media allows for retargeting people on platforms that they are consistently using (and leading them to purchase your stores items through call-to-action's on your ads), and Meta encourages a variety of customisable targeting options to reach your audiences in the most effective manner. When you advertise on Facebook and Instagram, your social media accounts are exposed to potential growth, too.
According to TikTok, 92% of users take action after watching a TikTok video, and with an estimated 1 billion+ active global TikTok users it has become evident that it is the newest frontier for online promotion, and proves why you should consider how your business can advertise on TikTok. TikTok has a variety of ad options ranging from:
- 'In-Feed' Posts, wherein seamless integration of ads throughout the 'For You Page' feed means that audiences are engaging with sponsored posts, more often than not, subconsciously
- 'Top-View' ads, where your ad would be placed first in the slew of videos a user sees when they open the app, encouraging them to move away from the app before they are too engrossed; and
- 'Spark Ads', a feature that boosts different types of videos to maximise the impact and spread of videos that mention your brand.
Microsoft Ads (Bing Ads)
Bing allows advertisers to reach an older and more educated audience. Multiple studies show that the average Bing user has a higher income per user compared to Google, allowing ads promoted on Bing to be delivered to more specific demographics of customers. It is also exceedingly transparent with ad partners regarding where leads are coming from and can even target users based on device type and OS!
How Blend Streamlines the Ad Creation Process
Showcase your products on Google, Facebook, Instagram, Bing and TikTok and say goodbye to platform fatigue and start testing new channels for your digital marketing. Create one version of your ad and publish it across multiple advertising channels with a few simple clicks. Blend integrates your store's inventory with major advertising platforms by creating a high-converting product feed. To drive even more revenue to the store we analyse your products and implement sales strategies best suited for your current inventory and allow space for you to create and explore the best ad format.
- Multi Currency / Multi Country support
- Real Time Updates
- Accurate Measurement Tools to Calculate ROAS.
- Unlimited SKUs
Create your content once and deliver across multiple channels to reach your target audience. We will handle the rest.