Revealbot alternative

The Revealbot alternative built for ecommerce

Revealbot rebranded to Bïrch and still does what it has always done well: you write the rules, it enforces them across Meta, Google, TikTok and Snapchat. Blend AI takes those decisions off your plate across Meta, Google, YouTube, TikTok and Microsoft, as an official partner on every one, with your product catalogue and first-party data feeding all five.

Not sure yet?

Here’s our honest take

BlendRecommended

Pick Blend AI if you want multi-channel ad campaigns across all major channels.

Five ad channels, one platform

  • MetaPartner
  • GooglePartner
  • YouTubePartner
  • TikTokPartner
  • MicrosoftPartner

Included from day one

  • Multi-channel campaign launcher
  • Full-funnel campaign deployment
  • Cross-channel budget optimisation
  • Product feeds for all five channels
  • First-party data layer
  • AI creative analysis
  • AI ad creative generation, led by that analysis
  • AI-powered campaign suggestions
  • Human performance expert on the account

Choose Blend over Revealbot when

  • You want the platform to make the call, instead of maintaining a rule library that goes stale every time the account changes.
  • You run YouTube or Microsoft Ads. Bïrch lists neither among the platforms it automates.
  • You sell products, so your catalogue feeds all five channels, with first-party data sharpening what each platform optimises against. Bïrch publishes no product feed or Shopify integration.
  • You want server-side tracking across every channel, rather than relying on platform reported data and stitching together the numbers.
  • You want real human support available to help you win.

Choose Blend when you would rather brief an outcome than maintain the rules, and when the catalogue and customer data behind the store should be driving the campaigns.

Revealbot

Pick Revealbot if you want to write the automation rules yourself.

Four ad channels

  • Meta
  • Google
  • YouTube
  • TikTok
  • Microsoft
  • Snapchat

Choose Revealbot when

  • You want a rule builder you control, with nested AND/OR conditions, metric-against-metric comparisons and more than 20 actions to trigger.
  • You advertise on Snapchat Ads, which Blend does not currently support.
  • You launch in bulk from Google Drive and Sheets, which is exactly what Bïrch Stage is built to do.
  • You want to start cheap and trial it first, at $49 a month for up to $10k of monthly ad spend, after a 14-day free trial with no card required.

Bïrch is at its best as an execution layer for a buyer who already knows what to do. It enforces your logic quickly and cheaply across four platforms, and its AI drafts rules for you to review rather than acting on the account by itself.

Or ask an AI to help you choose

Blend AI vs Revealbot

Feature by feature, including the rows where Revealbot wins.

Feature comparison between Blend AI and Revealbot
FeatureBlendBlend AIRevealbot
Ad channels
Meta Ads
Google Ads
YouTube Ads
TikTok Ads
Microsoft Ads
Snapchat Ads
Official platform partnerEvery channel Blend runsAll platformsMeta, Google, TikTok, Snapchat
How it runs
Automated rules builderYou write the conditions
Autonomous optimisationThe platform makes the call
Multi-channel campaign launcherCampaigns, not just ads
Full-funnel campaign deploymentAwareness to conversion in one goDeployed as oneBuilt by hand
Cross-channel budget optimisationBudget moved between platforms
AI ad creative generation
AI creative analysis
Data and tracking
Cross-channel reporting
Server-side first-party data layerBlend: all five channelsMeta, Google, YouTube, TikTok, MicrosoftBïrch Hub, Meta only, billed on events
Product feeds across five channels
Shopify integrationPublicly listed in the Shopify App Store
Plans and support
Pricing published on the websiteBefore you sign up
Entry priceBïrch: scales with monthly ad spend$450/mo$49/mo
Free trialNot offered14 days
Real human supportPerformance expert on the accountEmail and live chat

Blend AI vs Revealbot, answered

The questions people actually ask before switching.

What is the main difference between Revealbot and Blend AI?

Revealbot, now Bïrch, enforces the rules you write across Meta, Google, TikTok and Snapchat. Blend AI makes the optimisation decisions for you across Meta, Google, YouTube, TikTok and Microsoft, and feeds your product catalogue and first-party data into all five. If you want to express very specific logic yourself, Bïrch is built for that. If you would rather hand the decisions over, that is Blend.

Is Revealbot the same thing as Bïrch?

Yes. revealbot.com now redirects to bir.ch, and the company writes its own page titles as "Bïrch (Revealbot)". Anything you read about Revealbot refers to the same platform under its current name.

How much does Revealbot cost?

Bïrch prices on the total monthly ad spend across the accounts you connect. At up to $10k a month that is $49 for Essential and $99 for Pro, or $45 and $91 a month if you pay annually, with Enterprise quoted on request. The price steps up at each higher spend tier and overage fees apply if you cross your tier mid-month. Server-side tracking through Bïrch Hub is billed separately on event volume: free to 10,000 events a month, then $10, $49, $149, $249 and $499 as volume rises. Blend AI starts at $450 a month with the full feature set included.

Does Revealbot generate ad creative?

No. Bïrch works with creative you already have. Stage pulls media from Google Drive and a planning Sheet and turns it into ads, and Explorer tells you which of your existing ads are winning or fatiguing. Making the ad is not part of the product. Blend AI analyses creative, breaking down how to improve ads as well as weekly AI recommendations based on the data, generating your next winning ads for you.

Does Revealbot do server-side tracking?

For Meta. Bïrch Hub is a first-party pixel and gateway that sends events to Meta through the Conversions API, priced per gateway on event volume rather than included in the plan. Blend AI includes its first-party data layer across every channel it runs, so the same enriched signal reaches Meta, Google, YouTube, TikTok and Microsoft.

Can I run Revealbot and Blend AI together?

Technically yes, but it would be a bad idea.

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