5 Static Ad Formats for EOFY

EOFY sales are already in full swing, with brands across Australia jumping in early to drive revenue, move inventory, and hit end-of-financial-year targets. If you haven’t launched your EOFY campaign yet, it’s not too late at all. There’s still time to plan, go live, and make the most of one of the biggest sales events in the ecommerce calendar. You can get catalogue ads live instantly but If you’re looking to get some ad creative live now and make the most of the remaining EOFY period, here are 5 ecommerce ad strategies & formats we love, that you can create today in beginner friendly software like Canva to boost your performance and maximise sales leading into the EOFY.

1. Previous Winners

No examples here but the quickest way to get effective creative live is to repurpose some of your previous winners. Edit the messaging to show your offer and consider adding some extra CRO design features like a clear before-and-after price, an urgency statement like “48 Hours Only” or a direct call-to-action.

If you’re a Blend user, Blend automatically shifts spend towards winning channels, audiences and ad creatives. So in your campaign view you can look which creatives are generating orders at a profitable cost. Remember that the customer journey involves multiple touchpoints, so an ad without direct sales may still contribute value through other actions like add-to-carts and checkout starts. Consider both direct sales metrics and engagement metrics when evaluating creative performance.

If you aren’t using Blend, look at some key stats in your ad accounts that signal strong performance, this could be Link-CTR, add to carts or even CPA. It’s important to consider that platforms attribute in their favour so this data is generally messy and not exactly accurate due to potential view through attributions or double attribution to inflate their impact on your brand.

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2. Product Flatlay + Offer

For brands with smaller products, you can create a flat lay image or even use generative AI tools like ChatGPT to feed it product photos and come up with a flatlay image that has enough whitespace for content.

Showing your products is important but what’s ever more critical during sale periods is showing your offer. Consumers see the word SALE and stop in their tracks, keen to see what sort of bargain they can grab - partner that with a strong campaign offer and consumers will click through, perfect for filling the funnel.

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3. SMS about the Sale

At first glance, this ad isn’t an ad, it’s just a screenshot of someone’s messages. It’s definitely not the most attractive ad but it piques curiosity, is a little humourous and clearly outlines the details of the sale. It’s not the best for the top of the funnel but for consumers who are brand aware and in the consideration phase of the purchasing journey, this ad could serve as a really quick win for your brand and create cut through via a refreshing break from the standard ad designs they’re used to seeing. Sale periods like EOFY are also a great opportunity to test new ad formats as well!

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4. PR Sale Announcement

This is great for your brand on so many levels. If you’ve prepared well for this sale, you might have engaged in some PR! Aside from this being great awareness, you need to maximise this opportunity for social proofing in your sale creative. It takes 30 minutes to get a screenshot of the article and upload that across all of your campaigns and channels (15 seconds if you use Blend AI 😉).

If you didn’t use PR but have previously, you can still utilise the social proofing by including an ‘as seen on’ component to your ad creative. Don’t underestimate the power of borrowing brand equity from media outlets.

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5. Cart Screenshot: Show the Discount

As mentioned before, EOFY is a great opportunity to test different ways to display your offer & discounts. The cart screenshot is an awesome way to do so, by giving consumers the satisfaction of the discounts prior to them even visiting the website. Although ‘Up to X% Off Sitewide’ messaging works well, I think there is something to say in consumers trust with this messaging. By showing some popular products and their discount in cart, consumers know what they can get up front, this might lead to lower CTRs but yield more sales, give it a test and make sure you’re looking at the metrics that matter when scaling spend.

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EOFY sales don’t have to mean stress and long lead times, take some of these quick winning static ad creatives launch them into all channels across the entire funnel within 15 seconds with Blend AI. If you’re feeling behind, don’t worry - you’ve still got time to plan, launch, and scale your EOFY sales strategy. Let us help you capture the end-of-financial-year demand and turn June into your biggest month yet.

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