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This checklist ensures you're focusing on the highest-impact strategies, from urgent email campaigns to optimizing your ad spend, so you don’t miss out on last-minute sales and stay ahead in the crowded e-commerce space.
7-Day Black Friday Checklist
By October 22nd
Your Top Priorities:
1. Deploy High-Impact Emails ⭐
Send your most compelling Black Friday emails. Use urgency and strong CTAs. Consider adding personalised offers based on past purchase behavior.
2. Boost High-Performing Ads ⭐
Increase budget allocation for ads that are delivering strong results. Double down on what’s working to maximise your ROI. Blend AI automatically adjusts budgets based on ad performance across channels and campaigns.
3. Launch Last-Minute Retargeting ⭐
Deploy your last wave of retargeting ads to convert hesitant shoppers. Focus on urgency and scarcity in your messaging.
Don’t Forget These Essentials:
✅ Monitor Ad Performance Constantly
Use Blend AI to keep ads optimised and responsive to real-time data. Watch for shifts in performance and adjust your strategy accordingly using Blend AI.
✅ Push Urgency in All Communications
Emphasise scarcity and urgency in every message. Time is running out. Use countdown timers, limited stock alerts, and urgent CTAs.
✅ Activate Urgent Social Media Posts
Post frequently on social media, emphasising limited-time deals and countdowns. Use real-time engagement to answer questions and drive last-minute sales.
✅ Focus on Cart & Check out Recovery
Intensify your abandoned cart and checkout recovery efforts. Time is running out. Use SMS reminders or last-minute discounts to close the sale.
✅ Roll Out Flash Sales
Launch final flash sales to drive last-minute purchases. Use email and SMS to alert your customers immediately.
✅ Monitor Competitor Activity
Stay alert to competitor actions and be ready to adjust your strategy quickly. Use competitive intelligence tools such as SEMrush, Ahrefs or Price2Spy to track their pricing and promotions.
✅ Review Shipping and Options
Make sure your shipping process is streamlined and ready for a high volume of orders. Consider offering expedited shipping to capture last-minute shoppers.
✅ Review Analytics in Real-Time
Keep your analytics dashboards open and monitor them closely throughout the day. Look for trends and be ready to pivot your strategy if needed.
✅ Post Mortem
- Prepare for Post-Sale Follow-Up
- Have your post-sale email sequences ready to engage customers after their purchase. Include thank-yous, delivery updates, and cross-sell offers.
- Analyse and Reflect:
- Post-Sale Review: On Shopify, go to Analytics > Reports and examine which products sold the most, which channels were most effective, and where improvements can be made.
- Customer Feedback: Use Judge.me to collect reviews from customers about their experience. This feedback will be invaluable for future improvements.
✅ Keep the Momentum
Run a Post-Sale Campaign: Follow up with a smaller promotion or a “Thank You” campaign to continue engaging customers who made purchases. Highlight products they may be interested in based on their previous purchases.
✅ Celebrate the Wins
Take a moment to appreciate the effort. Black Friday is intense, but it’s also a huge opportunity. Once the dust settles, acknowledge your team’s hard work.
Video ads are essential for boosting engagement and driving conversions—here's how to make them quickly and effectively. Follow these steps to craft a solid brief, find the right talent, and launch your video ads on Blend AI for maximum impact.
1. Create an Ad Campaign Brief
Save our cheat sheet and tweak it in ChatGPT for crafting the perfect ad brief, then tailor it to your specific campaign needs. This helps keep everything clear for you and anyone you work with. Decide on the visuals, script, and message that will resonate most with your audience.
💡Cheat Sheet
Video Editor & Motion Graphics Designer Wanted for Social Ad
We are seeking a talented video editor and motion graphics designer to create a 30-second client testimonial video for social media (Facebook and Instagram). This video will feature a mix of existing footage, screen recordings of our website/ our shop. We need someone with an eye for detail who can deliver an engaging, visually appealing ad optimized for various formats.
Project Scope:
- Length: 30 seconds
- Source Material:
- Existing raw footage (optional)
- Screen recordings (our website)
- Platforms: Facebook, Tik Tok, Instagram (feed, stories, reels)
Responsibilities:
- Video Editing:
- Clean, professional edit combining existing raw footage and screen recordings
- Smooth transitions with a clear, engaging narrative flow
- Optimization for social media platforms (ensuring the video fits format and aesthetic requirements)
- add royalty-free music for relevant channels
- Motion Graphics:
- Light motion graphics to enhance visual appeal
- Text overlays, logo animations, and subtle visual effects
- Maintain brand consistency across all graphic elements
- Final Deliverables:
- High-resolution versions for Facebook, Tik Tok and Instagram
- Variants for feed, stories, and reels
- Source files for future edits
Qualifications:
- Proven experience in video editing and motion graphics
- Portfolio showcasing relevant social media work
- Familiarity with Facebook and Instagram video formats and best practices
- Attention to detail and creative problem-solving skills
Project Timeline:
- Must be completed within 1 week of hire.
To Apply:
- Submit a portfolio with relevant work samples
- Briefly describe your approach to this project
- Provide a quote for the full project
We look forward to working with a creative professional to bring this client testimonial to life as a polished, engaging social media video ad!
2. Find a Social Media Video Editor
Head to Upwork and search for talented video editors specialising in social media ads. Pick someone who fits your style and can deliver fast.
3. Film or Source Video Footage
If you're creating the video yourself, shoot the footage. If not, provide your editor with any needed assets, or have them source stock video that aligns with your brand.
4. Edit and Optimise
Let your chosen editor handle the heavy lifting. They’ll edit, add text overlays, and optimise the video for different platforms, ensuring it's engaging and scroll-stopping.
5. Create Video Ads on Blend AI
Upload your shiny new video into Blend AI’s platform, and start crafting the perfect video ad campaigns.
6. Watch the Results Roll In
With your video ads live, sit back and monitor the results! Tweak as necessary based on performance insights to get the most out of your ad spend.
💡 TIP: Effective Use of User-Generated Content
- User-generated content showcases product features and legitimizes the brand
- Makes products relatable and engaging for the audience
- Authenticity and Engagement in Video Ads: Authenticity often outperforms polished production in video ads
Black Friday isn’t a sprint; it’s a marathon. If you're waiting until November to start thinking about your ad campaigns, you're already behind.
The brands that win Black Friday are the ones who start warming up their audience months in advance.
💡Why? Because early birds lock in cheaper ad rates, build brand familiarity, and walk into Black Friday with a ready-to-buy audience.
This isn’t just about deals—it's about smart, strategic marketing that makes the most of every dollar you spend.
Here’s why starting early is your secret weapon for turning Black Friday into a record-breaking sales event.
1. Get Seen Before Everyone Else
- Start Now: Don’t wait until November to get in front of customers. Launch your ads early, when the competition is sleeping. You’ll grab attention at a lower cost, and by the time Black Friday rolls around, your audience will already know who you are.
- Action: Set up awareness ads TODAY—focus on top products or your brand story to build familiarity.
2. Warm Up Your Audience – Gradually
- Phased Attack: Hit your audience in stages:
- First (60-90 days out): Introduce yourself and your products. Keep it broad.
- Next (30-60 days out): Retarget people who clicked, visited, or engaged. Now tease Black Friday deals.
- Finally (1-30 days out): Go all-in! Show urgency, scarcity, and mega discounts.
- Action: Create three ad sets—awareness, retargeting, and conversion—spread out over the next 90 days. Use Blend AI to set up e-commerce ad campaigns across major channels like Google, TikTok, Meta, and Microsoft automatically.
3. Beat the Price Surge
- Lower Your Costs: Ad prices skyrocket in November! By starting early, you’ll get more clicks for less and save your budget for when it matters.
- Action: Lock in ad space before your competition. Lower your CPM by starting today, not later.
4. Create Buzz Before the Big Day
- Build Hype: Use teaser ads to get people excited. Tease a “secret sale,” a limited-time offer, or give early access to loyal customers.
- Action: Start running a “Black Friday Preview” campaign next week. Let customers know something big is coming!
5. Test, Test, Test
- Find Your Winners: Early campaigns give you time to test which ad creatives and messaging work best. By the time Black Friday hits, you’ll know exactly what drives conversions.
- Action: Run A/B tests on your ads RIGHT NOW—test images, videos, and headlines to see what gets clicks. Use the winners on Black Friday.
6. Retarget Like a Pro
- Retarget Early Shoppers: Not everyone will buy the first time. Retarget the people who visit your site, view a product, or add something to their cart, then hit them again closer to Black Friday with deal-specific ads.
- Action: Set up pixel tracking NOW to capture data on anyone who interacts with your site or ads. Use that data for retargeting later.
7. Clone Your Best Customers
- Lookalikes for the Win: Take your highest-spending customers and create lookalike audiences to find more people like them. This is pure gold for maximising ad relevance.
- Action: Build a lookalike audience today using your top 10% of customers. Let Facebook/Google find the rest.
8. Tease Pre-Black Friday Offers
- Early Shoppers, Early Sales: Some shoppers don’t want to wait for Black Friday. Throw out some “pre-sale” ads to get those early birds shopping.
- Action: Create an ad campaign promoting early access or a pre-sale week to scoop up early shoppers.
9. Pump Up the Urgency
- Turn Up the Heat: As Black Friday gets closer, shift your messaging to build urgency—use countdown timers, “limited stock” banners, and last-chance ads.
- Action: Plan your urgency-driven ad copy now. Use phrases like “Only 3 days left,” “Going fast,” or “While supplies last.”
10. Mobile-First or Bust
- Mobile Shoppers Rule: Your customers are shopping on their phones. If your ads and landing pages aren’t mobile-optimised, you’re missing out.
- Action: Test your ads and site on mobile right now. Ensure your product images, checkout, and CTAs look sharp and load fast.
11. Recover Abandoned Carts & Check-outs
- Reel Them Back In: Run ads targeting customers who added items to their cart & check-out but didn’t buy. Offer them an extra discount or free shipping to seal the deal.
- Action: Set up abandoned cart & check out retargeting ads now. Start recovering those almost-sales before the big day.
12. Be Ready for the Rush
- Test Your Site’s Limits: Black Friday traffic can crush a slow site. Make sure your website can handle the surge so you don’t lose sales when it matters most.
- Action: Do a stress test on your website this week. Fix any speed issues so you’re ready for the traffic flood.
13. Run Post-Black Friday Retargeting
- Keep the Sales Coming: After Black Friday, don’t let your customers disappear. Retarget them with Cyber Monday deals or bundle offers.
- Action: Plan a follow-up retargeting campaign for Cyber Monday. Keep them buying all weekend long.
Conclusion
Black Friday success is built long before the sales kick-off. By taking action now, you’re not just saving on ad costs—you’re setting yourself up to convert a warm, engaged audience when it matters most.
Don’t wait for the competition to wake up and flood the market. Get ahead, optimize your strategy, and be ready to capitalize on the biggest shopping weekend of the year.
Starting early isn’t optional; it’s the game-changer that separates those who see big returns from those who just survive. Ready to dominate Black Friday? Start now.
Black Friday, it's the ultimate opportunity for e-commerce sales — a make-or-break event that can propel your business into its best quarter yet.
As an e-commerce store owner or online marketing manager, you’re likely gearing up to maximize your returns during this crucial period. But, are you fully prepared?
This guide walks you through a complete Black Friday marketing strategy, featuring:
✓ 3 comprehensive checklists and
✓ 15 actionable ideas and hacks to help you increase your sales goals.
Whether you're just starting to plan or you’re in the final stages, this post covers everything you need to know.
- When is Black Friday 2024?
- 15 Black Friday Tips for E-commerce Shop Owners
- Black Friday Checklists
- 60-Day Checklist
- 30-Day Checklist
- 7-Day Checklist
- Which Black Friday Deals Are Best for Your E-commerce Shop?
- Are Black Friday Deals Better Than Cyber Monday?
- Where is Black Friday Most Popular?
- Why Do Stores Set Up for Black Friday?
- Fun Fact: Why is it Called Black Friday?
- How to Leverage AI to Boost Your Black Friday Sales
When is Black Friday 2024?
Black Friday 2024 falls on November 29th.
Mark this date because it's more than just a day — it’s a sales marathon that can define your entire year. Preparation is key, and knowing the exact date helps you plan down to the minute.
Cyber Monday 2024 falls on December 2nd.
The Monday following Black Friday, Don’t overlook it—consumers are still eager to shop, and it's a perfect chance to capture additional revenue after the Black Friday rush."
15 Black Friday Tips for E-commerce Shop Owners
1. Start Early
Begin your Black Friday campaign planning at least three months in advance. Early preparation allows you to:
- Test your systems,
- Plan your inventory, and
- Optimise your Black Friday marketing strategy and ads.
2. Offer Exclusive Deals
- Create deals that are too good to pass up.
- Consider bundle offers, buy-one-get-one (BOGO) deals, or
- Exclusive products only available on Black Friday.
Example: Best Buy begins its Black Friday preparations months in advance, launching pre-Black Friday deals for members as early as October. This allows them to manage inventory better, spread out customer demand, and maximize sales throughout the season.
Tip: Download our Discount Model to calculate COGS, Gross Profit, Gross Margin, Contribution Margin and more.
3. Leverage Social Proof
- Utilise testimonials, reviews, and user-generated content to build trust and create a sense of urgency.
- Show potential customers that others are already taking advantage of your deals.
- Google Reviews are integrated into Google Merchant Center, allowing businesses to showcase customer reviews directly in their listings on Google Shopping, search results, and other Google services.
Example: Glossier uses social proof effectively by showcasing real customer reviews and photos on their product pages and social media during Black Friday. This strategy has helped them create trust and significantly boost conversions.
4. Optimise for Mobile
Ensure your website is mobile-friendly, as a significant portion of Black Friday traffic comes from smartphones.
5. Retarget Abandoned Carts & Checkouts
Implement retargeting strategies for customers who abandon their carts or checkouts, by offering discounts if they return to complete their purchase.
💡 Our tool Pulse identifies more visitors to retarget across channels with more relevant ads like previously viewed products that were added to cart.
6. Utilise Email Marketing
Segment your email list to send targeted campaigns leading up to and on Black Friday. Early bird offers and countdown emails can drive significant traffic. VIP offers can entice previous purchasers.
Example: Brooklinen segments its email list to send targeted Black Friday campaigns. VIP customers receive early access to deals, while general subscribers get timed offers. This personalisation boosts engagement and conversion rates.
7. Enhance Website Speed
Load time is crucial. A slow site can turn potential buyers away. Consider using a Content Delivery Network (CDN) to boost site speed.
Example: Shopify merchants use built-in tools like Shopify’s CDN to optimise website load times during Black Friday. For example, Gymshark reduced its site’s load time by 30%, which led to a smoother user experience and increased sales.
8. Focus on SEO
Optimise your site for Black Friday-related keywords to capture organic traffic and search intent for ads. Ensure your meta descriptions and product pages are optimised for search engines.
9. Create a Sense of Urgency
Use countdown timers and limited-time offers to create a sense of urgency. Shoppers are more likely to purchase when they feel time is running out.
Example: Target uses countdown timers on their Black Friday deal pages, indicating how much time is left before a sale ends. This creates a sense of urgency, pushing customers to make quicker purchasing decisions.
10. Run Flash Sales
Introduce flash sales throughout Black Friday, offering deep discounts for limited periods. These surprise deals can keep customers engaged and encourage repeat visits to the site throughout the day.
11. Leverage Influencer Marketing
Collaborate with influencers in your niche to promote your Black Friday deals. Their endorsement can help reach a broader audience.
12. Utilise AI for Personalisation
Use AI to personalise product recommendations and offers based on customer behavior. This can increase the likelihood of conversion.
13. Offer Free Shipping
Entice customers with free shipping on Black Friday purchases. It’s a small cost that can significantly boost conversions.
Example: Nordstrom offered free shipping on all orders during Black Friday, which is a significant driver of online sales. This Black Friday marketing strategy not only attracts more buyers but also reduces cart abandonment rates.
14. Prepare Your Customer Support Team
Ensure your customer support is ready to handle the increased volume of inquiries and issues. Prompt responses can lead to higher satisfaction and more sales.
15. Analyse and Learn
After Black Friday, analyse what worked and what didn’t. Use these insights to improve future campaigns.
Black Friday Checklists
The Ultimate Black Friday Checklist Series: Master Your E-Commerce Sales This Season.
Key Deadlines for a successful BFCM
✅ October 1st: Finish 60-Day Plan
✅ October 20th: Launch Initial Campaigns Start Filling that Funnel
✅ November 1st: 30 Day plan, time to launch
✅ November 10th: VIP and Exclusive Sales
60-Day Black Friday Checklist
By October 1st
30-Day Black Friday Checklist
By November 1st
7-Day Black Friday Checklist
By November 22nd
Which Black Friday Deals Are Best for Your E-commerce Shop?
The best deals for your shop depend on your inventory, profit margins, and target audience. Below, We’ll break down how you can approach creating the best deals for your shop, focusing on maximising profit while providing value to your customers.
Understand Your Inventory and Margins
- High-Margin Products: These are the products where your profit after all expenses is relatively high. Offering significant discounts on these products can attract price-sensitive customers, who are looking for the best deals on Black Friday. Since the profit margin is already high, you have more room to offer discounts without severely impacting your bottom line.
- Example Strategy A: Offer a “Buy One, Get One 50% Off” deal on high-margin items. This kind of deal makes the discount seem substantial while ensuring that you still maintain a healthy profit.
- Example Strategy B: Implement a “Buy More, Save More” discount structure specifically for high-margin products. For example, offer 10% off on the first item, 15% off on the second, and 20% off on the third or more. This encourages customers to purchase multiple high-margin items, increasing your overall sales volume while still maintaining strong profitability.
- Low-Margin Products: For products where the profit margin is slimmer, you need to be more cautious with discounts. However, you can still leverage these items by using them in bundles or as add-ons.
- Example Strategy: Bundle a low-margin product with a high-margin product. For instance, if you sell electronics, you might bundle a laptop with a protective case (low-margin) at a slightly discounted rate. The bundle increases the perceived value while protecting your overall profit margin.
Consider Different Types of Deals
Not all Black Friday deals have to be straightforward discounts. Here are a few types of deals to consider:
- Tiered Discounts: Offer increasing discounts based on how much a customer spends. For example, “Spend $100, get 10% off; spend $200, get 20% off.” This encourages larger purchases and can be particularly effective if your average order value is lower than you'd like.
- Free Shipping: Sometimes, offering free shipping can be as attractive as a discount, especially for heavier items. If your profit margins allow, consider offering free shipping on all orders during Black Friday, or on orders over a certain amount.
- Gift with Purchase: Offer a free gift with purchases over a certain amount. This works well if you have excess inventory or low-cost items that complement your main products.
- Mystery Deals: Add an element of surprise by offering mystery discounts or mystery products with purchases. This can create excitement and drive more sales.
TLDR: If you sell high-margin products, consider offering significant discounts to attract price-sensitive customers. Alternatively, bundle lower-margin items with high-margin products to increase overall sales.
Are Black Friday Deals Better Than Cyber Monday?
While Black Friday is known for its broad range of deals, Cyber Monday often features better discounts on tech and electronics. You might reserve certain deals for Cyber Monday, especially if you sell tech-related products.
Fun Fact: While many people believe Black Friday is the king of holiday shopping, what might surprise you is that while Black Friday online spending hit $9.12 billion, Cyber Monday outpaced it with a staggering $11.3 billion in online sales.
Where is Black Friday Most Popular?
Black Friday is most popular in the United States, where it originated.
However, it has gained significant traction worldwide, especially in countries like the UK, Canada, and Australia.
Understanding where your customer base is can help you tailor your Black Friday offers to resonate better with your audience.
- United States: In 2023, American consumers spent a record $9.8 billion online on Black Friday, reflecting a 7% increase from the previous year. This underscores the event’s massive popularity in its country of origin.
- United Kingdom: In 2022, UK shoppers spent over £9.42 billion during the Black Friday weekend, with a significant portion of sales happening online.
- Canada: In 2022, nearly 50% of Canadians planned to shop on Black Friday, making it more popular than Boxing Day, which was traditionally the biggest shopping day in Canada.
- Australia: Black Friday has overtaken Boxing Day as the most popular shopping event in Australia, with sales growing by 9% year-over-year in 2022, reaching AUD 8 billion.
- Germany: In 2021, Black Friday became the biggest shopping day of the year in Germany, with 42% of Germans participating in the event, generating €4.9 billion in sales.
Global Consumer Participation: In 2022, 43% of global consumers considered participating in Black Friday and Cyber Monday sales for their holiday shopping, indicating a strong global engagement with these events.
High Online Shopping Intentions in the U.S.: In October 2023, nearly 68% of U.S. shoppers planned to participate in Black Friday by shopping online, highlighting the importance of online channels for retailers.
Black Friday sales / Black Friday deals
Black Friday Australia
- Myer Black Friday, Harvey Norman Black Friday, JB HI FI Black Friday, Big W Black Friday, Olivia Jean Black Friday, Wildtrak Black Friday
Black Friday US
FLAG Black Friday UK
- Currys Black Friday, Argos Black Friday, Pandora Black Friday, Hopo Furniture Black Friday, GTC Black Friday
Why Do Stores Set Up for Black Friday?
Black Friday has evolved into the biggest sales event of the year, generating hyper-revenue for e-commerce stores globally. But why?
The massive consumer demand is driven by the promise of significant discounts, exclusive deals, and the adrenaline rush of securing a great buy. For e-commerce stores, it’s a chance to:
• clear out inventory,
• introduce new products,
• attract first-time buyers who could become loyal customers,
• capitalise on the shopping frenzy
• increasingly we see a trend of spending moving toward BF ahead of Xmas
Stores benefit from Black Friday by creating urgency through time-limited offers, which not only boosts sales but also enhances brand visibility. Additionally, it serves as a gateway to the holiday shopping season, setting the tone for December sales.
Fun Fact: Why is it Called Black Friday?
The term "Black Friday" dates back to the 1960s and was coined by Philadelphia police officers to describe the chaotic pedestrian and vehicle traffic that would occur the day after Thanksgiving.
For e-commerce shop owners, the significance of the term has transformed into a symbol of profitability.
Black Friday marks the point in the year when businesses "go into the black," meaning they start to generate profit after being "in the red" (operating at a loss).
How to Leverage AI to Boost Your Black Friday Sales
AI can be a game-changer for your Black Friday strategy. From personalised recommendations to automated ad campaigns, AI can help optimize most aspects of your sales process.
At Blend AI we automate your ad management across major channels like Google, Meta, and Microsoft, ensuring your campaigns are always optimised for performance.
Instead of spending hours tweaking ads and hoping for the best, Blend’s AI handles all the heavy lifting. It automatically optimises our campaigns across different channels, adjusting bids and budgets in real-time based on what’s working. Clients have seen better performance and higher ROI without needing to micromanage everything. It’s like having a marketing agency on call 24/7, but without the hassle.
Scaling an eCommerce business is no easy feat. As with anything else, learning from leaders in the space can help you avoid costly mistakes & learn tricks to hit your goals quicker. In order to scale in a reliable and profitable manner, the Blend AI team are big believers in attending, learning & networking at conferences.
Below is a list of the top ecommerce marketing conferences that have been announced for Australia in 2023 (& a couple this side 2023!). As the list grows, we will continue to expand this list.
eTail Australia 2023
Dates: 19-20 Sept 2023
Location: Grand Hyatt Melbourne
Join senior-level decision makers from Australia’s leading retailers and level up your ecommerce and digital marketing strategies. eTail Australia positions itself as “Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time”. eTail Australia is broken into interactive roundtables, workshops & networking with some of the brightest minds in eCommerce & retail digital marketing.
Some key names on the lineup of speakers set to speak this year include:
- Marcio Oliveira - GM – Business Strategy & AT/High Sierra, Samsonite ANZ
- Negar Mokhtarnia - Director of Product, Pet Circle
- Carina Anderson - Head of Strategic Partnerships & Optimisation, Naked Wines AU
- Ian Jankelowitz - Head of Marketing - eCommerce New Business, WooliesX
- Suhaib Anwar - Head of Growth & Martech, MyDeal.com.au
Sessions range from partnerships to marketing personalisation - led by marketers from some of Australia’s larger ecommerce brands; this is a conference not to be missed.
iMedia B2B eCommerce Summit Australia
Dates: 9-11 October 2023
Location: Sheraton Grand Mirage, Gold Coast
iMedia B2B eCommerce Summit is not to be missed if you work in the B2B ecommerce space. This is one of Australia’s biggest B2B ecommerce conferences. Learn from business leaders behind some of Australia’s largest brands and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practice delivered through diverse and captivating presentations.; iMedia is a great environment to immerse yourself in all things B2B ecommerce.
Industry leaders and experts contributing to this event:
-Chantelle Lane, General Manager Marketing, Bapcor Limited
-John Vikas, Director, Adobe Commerce, Adobe
-Joe Shaw, Head of eCommerce Australia & New Zealand, The Kraft Heinz Company
-Zac Gray, Head of eCommerce, Motion Asia Pacific
-Alice Fitch, Founder, Whola
-Brett Sinclair, Association Director, B2B eCommerce Association
iMedia B2B eCommerce summit is not to be missed & is one of the last big eCom conferences in 2023.
Southern Seller Fest
Dates: 10-12 Nov 2023
Location: ICC SYDNEY
Last year SSF conference was a major success described by many as “The best Amazon event in 2022.” It exceeded expectations, leaving participants hungry for more. This year, get ready for another 3-day magical experience teeming with insights in retail and e-commerce and and gain connections and opportunities to level up your business.
Some key names on the lineup of speakers set to speak this year include:
-Kevin King, E-commerce Entrepreneur and Mentor
-Amy Wees, Ceo, Amazing at Home E-commerce Consulting
-Tomer Rabinovich, Founder, Topdog
-Steve Simonson, Entrepreneur & Award-Winning Businessman
-Danny McMillan, PCC & Amazon Algorithm Specialist
-Paul Barron, Founder, Influx Catalysts
