Our Blog

Turn the 4th of July into your summer sales launchpad. This guide covers trending products, campaign ideas, and post-sale tactics to help ecommerce brands drive revenue, boost awareness, and build momentum heading into peak season.

July’s tax refund season in Australia is a prime time for eCommerce brands to drive sales through self-gift and lifestyle offers. Launch timely campaigns with fresh creatives across ads, email, and PR to capture demand. Beauty, fashion, and tech brands can benefit most from this high-intent, low-competition window.

EOFY is a high-intent, high-competition moment. If your Google Ads don’t visually signal a sale, you’re losing clicks. This blog skips bidding tactics and focuses on what actually makes your ads stand out: sale price formatting, badges, promo extensions, and landing page alignment. Get the essentials on how to make your Shopping and Search ads look like they mean business this sale season.

EOFY sales are peaking in Australia, and it's still not too late to launch high-impact campaigns using quick creative formats. Blend AI recommends five beginner-friendly ad strategies - from repurposing past winners to PR and cart discount screenshots - that drive results fast. Use Canva or AI tools to build static creatives and deploy them instantly across channels to capture remaining EOFY demand.

Worried your MER is dropping as you scale? Don’t be. A lower Marketing Efficiency Ratio can actually mean higher profit. While a high MER might signal efficiency, it often comes with small-scale limitations. As you increase ad spend and reach, your MER may decrease - but your margins and total profit can grow. Focus on sustainable growth, not just surface-level metrics.