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Make this Black Friday your most profitable yet with Blend AI’s ultimate playbook. Learn how to scale confidently by knowing your key numbers, crafting irresistible offers, planning a clear sales calendar, and monitoring performance daily. Blend’s Creative Analysis tools help you identify winning ads fast and double down on what works so you can scale smarter, not riskier.

Online shopping in 2025 is shifting from keyword searches to conversational queries driven by AI shopping assistants like ChatGPT, Gemini, and Perplexity. This evolution called agentic commerce means AI tools now act as personal shoppers, curating and recommending products directly in chat. For ecommerce brands, visibility depends not on SEO rankings, but on how well AI systems can understand, trust, and interpret their product data. Enter AEO (Answer Engine Optimization), the next phase of SEO built for AI. Instead of optimizing for algorithms, AEO focuses on clarity, structure, and trust ensuring your product data, schema markup, and content are machine-readable and semantically clear so AI agents can feature your brand as the best answer. Brands must prioritize structured data, accurate feeds, visible reviews, and conversational content that mirrors real shopper questions. Those who adapt early will dominate AI-driven discovery as agentic commerce becomes the norm. Tools like Blend AI help automate this transition, enriching and syncing product data across platforms like Google Shopping AI and ChatGPT so brands stay discoverable and trusted in the age of AI-powered shopping.

Why you should integrate digital ads into your store's promotional strategy. Creating a presence across multiple channels, your store will have the best chance of increasing conversions.

See some of the ecommerce marketing conferences that have been announced for Australia in 2023. As the list grows, we will continue to expand this list.

With Black Friday and Cyber Monday around the corner, are you ready to give your customers what they want?