Our Blog

Worried your MER is dropping as you scale? Don’t be. A lower Marketing Efficiency Ratio can actually mean higher profit. While a high MER might signal efficiency, it often comes with small-scale limitations. As you increase ad spend and reach, your MER may decrease - but your margins and total profit can grow. Focus on sustainable growth, not just surface-level metrics.

What is LTV, how to calculate it, and why some brands don’t panic when they lose money on the first sale.

Too many ecommerce brands chase vanity metrics like ROAS, but real growth comes from tracking what actually drives profit. At BlendAI, we break down the 5 most important performance marketing metrics - CAC, MER, LTV, CVR, and Contribution Margin - so you can scale with clarity and confidence.

Most ecommerce brands are flying blind due to iOS updates, browser limits, and broken tracking. Server-side tracking fixes that - unlocking more accurate data, better ad performance, and higher profitability. Learn how top brands are using it to scale smarter.

AI is leveling the playing field for eCommerce brands - now, even solo marketers can produce high-quality ad creatives without agencies or design skills. This blog shares five powerful AI tools that make it easy to generate, manage, and scale your entire creative process.