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Black Friday isn’t a sprint; it’s a marathon. Waiting until November to plan your ads means you're already behind.

Organic social media marketing allows eCommerce stores to promote products for free on platforms like Instagram, TikTok, and Facebook, reaching billions of users globally. Success depends on tailoring content to your target audience, using engaging formats, and leveraging trends or influencers. Brands like Boohoo and Amazon show that with the right tone and consistency, social platforms can drive significant awareness, sales, and customer loyalty.

Choosing the right bidding strategy in Google Ads is crucial to achieving your business goals. Should you aim for Max Conversions to maximise volume, Max Conversion Value to focus on profitability, or tROAS to balance returns with precision? This post breaks down these strategies, helping you decide when to use each and how they fit into your broader marketing objectives.

Try incorporating these ideas into your e-commerce marketing initiatives to support International Women's Day and promote your products in a meaningful manner

If you run an eCommerce store, email marketing is an important part of connecting with your customers. Although you have other marketing options, email marketing allows you to build more meaningful relationships to grow your business.