DOG by Dr LisaCase study

26% lower CAC. Then a new market.

DOG by Dr Lisa ran fragmented manual campaigns before Blend AI. Blend lifted blended return 35%, which at a steady order value works out to 26% off the cost of acquiring a customer, and freed up the margin to expand across the US.

  • 35% higher MER
  • 26% lower CAC
  • Google + Meta
  • Hands-on support
Really happy with this platform - it’s made things so much easier!
DOG by Dr Lisa
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Dakine
SavvyTouch
Good Sht
Olivia Jean
Sticky
Klean Kanteen
Lalabu
OzHarvest
JS
DOG by Dr Lisa
Jones & Co
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DOG by Dr Lisa

The DOG by Dr Lisa Story

From manual campaigns to 26% lower CAC

How a pet wellness brand handed Google and Meta to Blend, and turned the efficiency into a new market.

DOG by Dr Lisa grooming range

Before Blend

Fragmented, manual campaigns.

Ads were run by hand across separate channels, with no single view of what was actually working and no way to shift budget quickly.

The switch

One AI media buyer across Google and Meta.

Blend took over both channels and ran them together, moving spend toward whatever was converting around the clock instead of waiting on a manual optimization pass.

The result

35% higher MER, 26% lower CAC.

MER is blended return across the whole account, so the 35% is a whole-business number rather than a single-campaign win. At a steady average order value that same lift works out to 26% off the cost of acquiring a customer.

What it unlocked

Room to expand.

Better efficiency on the existing spend freed up the margin to grow, and DOG by Dr Lisa used it to move into a new market rather than just bank the saving.

The DOG by Dr Lisa product range

Why Blend AI?

All your channels, managed
from Blend

  • Meta, Google, YouTube, TikTok and Microsoft from one workspace
  • Official partner with every major ad platform

Purpose-built for ecommerce

  • Not a general marketing tool retrofitted for online stores
  • Verified Shopify app, simple download

Always-on AI optimization

  • Budgets, audiences and creative tested 24/7
  • Clients spend under 10 minutes a week on ad management

You own your data

  • Runs inside your ad accounts, leave anytime with everything intact
  • Pulse server-side tracking unifies the customer journey
5+ yrsAI ad management for ecommerce brands
300+Online stores powered by Blend
20+Countries where brands grow with us

Everything you need to run paid ads.

Optimize

  • Real-time budget allocation
  • Always-on monitoring
  • Cross-channel rebalancing
  • Smart scaling
  • Audience optimization
  • First-party data targeting

Create

  • Creative Scorecard
  • AI Attention Score
  • Early fatigue detection
  • AI ad suggestions
  • Channel-native specs
  • Multi-channel deploy

Analyze

  • Server-side tracking
  • Unified attribution
  • Full-funnel coverage
  • Cross-channel measurement
  • Klaviyo integration
  • Real conversion data

Report

  • Real-time dashboard
  • Channel breakdown
  • Blended ROAS view
  • Account manager support
  • Performance history
  • Smart suggestions

Everything you need to boost performance, in one platform

Multi-Channel Campaigns

Launch ads across Meta, Google, TikTok, YouTube, and Microsoft in seconds.

Multi-Channel Campaigns

AI Budget Optimization

Spend flows to the platforms, audiences, and creatives that deliver the highest return.

AI Budget Optimization

Automated Audiences in Real Time

Real-time audience updates based on customer behavior, no manual uploads needed.

Automated Audiences in Real Time

True Performance Insights

Server-side tracking you can trust, with clear attribution across every channel, simplified into one dashboard.

True Performance Insights

Why Choose Blend AI? Our impact speaks for itself

Across every brand on Blend, CPA falls 36% on average when they diversify their channel mix, thanks to efficient, always-on AI budget optimization.

Blend AI dashboard showing campaign performance

More revenue. Less wasted spend

Reduce Wasted Spend

Budgets automatically shift towards what’s working, even across channels

Scale Faster

Winning creatives, audiences and channels get boosted instantly - no waiting on manual changes

Full-Funnel Coverage

Prospecting, retargeting, re-engagement, retention - all handled automatically & accurately with AI

Smarter creative decisions

Blend tells you exactly what creative to make next, based on what’s working.

Blend Drives Growth for Top Brands

Smarter ads, less effort

How it works

From setup to launch in minutes. Blend makes advertising automated and ready to scale.

Connect Accounts

Shopify or WooCommerce, plus all of your ad channels.

Upload ads & set budget

No complex setup, no duplicate campaign building.

Launch everywhere at once

Campaign created and optimized across all channels, in one click.

Blend AI manages 24/7

Budgets, audiences, and creatives are optimized continuously.

Channel Integrations

Klaviyo
Shopify
WooCommerce
Google Ads
Meta Ads
Instagram
YouTube
TikTok Ads
Microsoft Ads

Real ecommerce brands. Real results.

Less waste. More wins. Just ask our customers.

35%

MER Increase

98%

ROAS Uplift

Blend has been our little secret. I jump on the dashboard, return on ad spend looking good, and that is it. Probably five minutes a week. In a world where AI automation is taking over, this is exactly the future of paid ads.

Roxy, Dress for a Night

Australia

Highly recommend! I love uploading my own creatives and tracking ROAS in real time instead of relying on an agency. I switched my Google PPC ads to Blend after starting with Meta ads.

Mont Laurent

Australia

46%

ROAS uplift

525%

ROAS Uplift

Ready for AI to fuel your growth?

Blend runs your ads and shows you exactly what's working, so you can grow faster without wasting spend.

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FAQs

Answers to commonly asked questions

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