Fiona Fu
Fiona Fu
Ad Creatives
February 6, 2023

Ad Ideas for St Patrick's Day ☘️

St Patrick's day is annually observed on the 17th of March as a cultural and religious celebration that traditionally commemorates the death of Saint Patrick, the patron saint of Ireland.

Though it is not recognised as a public holiday in most countries, St Patrick's Day is still widely celebrated across the world. Nowadays, this day has largely evolved into a celebration of Irish culture with celebrations often including Irish parades, food, music, dancing, drinking and the colour green.

As a result, St Patrick's Day initiatives can be implemented by e-commerce stores to drive more sales. Here are some a copy ideas that you can use to make use of this opportunity!

Lucky Sales! 🍀

With shamrocks and four leaf clovers being emblems of this celebration and linked to good luck, a "lucky sale" promotion will allow your business to engage with the celebrations whilst also incentivising potential buyers to purchase.

Incentivise potential buyers with exclusive discounts across your site and promotions on green themed products to celebrate St Patrick's Day and use catch phrases like "Get ready for the luckiest day of the year with our St. Patrick's Day Sale!" and "Good luck and great savings await you this St. Patrick's Day" to promote your sale.

Green-ify Your Brand 💚

Get into the St Patrick's Day spirit by filling your website, social media pages and ad campaigns with the colour green as well as other symbols associated with the day.

For example, you can incorporate shamrocks ☘️, four leaf clovers 🍀, rainbows 🌈, leprechauns 🎩, beer 🍻 and the Irish flag 🇮🇪. Don't forget to incorporate this spirit in your ad copies and content as well - you can use headlines like "Find the pot of gold at the end of the rainbow with our amazing deals."

These small touches are not only a fun way to engage with the festivities, but will also allow your store to stand out and appeal to your potential customers! 

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