Our Blog

July’s tax refund season in Australia is a prime time for eCommerce brands to drive sales through self-gift and lifestyle offers. Launch timely campaigns with fresh creatives across ads, email, and PR to capture demand. Beauty, fashion, and tech brands can benefit most from this high-intent, low-competition window.

EOFY is a high-intent, high-competition moment. If your Google Ads don’t visually signal a sale, you’re losing clicks. This blog skips bidding tactics and focuses on what actually makes your ads stand out: sale price formatting, badges, promo extensions, and landing page alignment. Get the essentials on how to make your Shopping and Search ads look like they mean business this sale season.

Worried your MER is dropping as you scale? Don’t be. A lower Marketing Efficiency Ratio can actually mean higher profit. While a high MER might signal efficiency, it often comes with small-scale limitations. As you increase ad spend and reach, your MER may decrease - but your margins and total profit can grow. Focus on sustainable growth, not just surface-level metrics.

Too many ecommerce brands chase vanity metrics like ROAS, but real growth comes from tracking what actually drives profit. At BlendAI, we break down the 5 most important performance marketing metrics - CAC, MER, LTV, CVR, and Contribution Margin - so you can scale with clarity and confidence.

Most ecommerce brands are flying blind due to iOS updates, browser limits, and broken tracking. Server-side tracking fixes that - unlocking more accurate data, better ad performance, and higher profitability. Learn how top brands are using it to scale smarter.