·5 min
SEO Tips to Boost Your Ad Performance: A Guide for Shopify Store Owners
SEO isn't just for organic traffic; it's the secret weapon your ads need to reach more customers and boost your Shopify sales.
Growth Hacking for Ecommerce
Our Blog
·6 min
The Top Australian Ecommerce Conferences in 2025
See some of the ecommerce marketing conferences that have been announced for Australia in 2023. As the list grows, we will continue to expand this list.
·4 min
Max Conversions vs. Max Conversion Value vs. tROAS in Google Ads: Which Bidding Strategy Is Right for Your Store?
Choosing the right bidding strategy in Google Ads is crucial to achieving your business goals. Should you aim for Max Conversions to maximise volume, Max Conversion Value to focus on profitability, or tROAS to balance returns with precision? This post breaks down these strategies, helping you decide when to use each and how they fit into your broader marketing objectives.
·4 min
20 Proven Black Friday Deal Ideas to Boost Sales
Everyone expects to see big “70% off” signs during Black Friday, but is that really the best strategy for your business?
·2 min
30-Day Black Friday Checklist 2024
Black Friday and Cyber Monday (BFCM) are just around the corner, and now is the time to act.
·3 min
60-Day Black Friday Checklist 2024
Get ready for Black Friday Cyber Monday (BFCM) success with our 60-day checklist.
·2 min
7-Day Black Friday Checklist 2024
This checklist ensures you're focusing on the highest-impact strategies.
·4 min
Maximize Black Friday Sales with These Early Ad Campaigns
Black Friday isn’t a sprint; it’s a marathon. Waiting until November to plan your ads means you're already behind.
·3 min
Create Effective Video Ads: Quick Guide for E-commerce
Video ads drive engagement and conversions, especially when tailored for platforms like TikTok, Instagram, and Facebook. Start by crafting a clear brief, hiring the right editor, and using Blend AI to launch optimized campaigns. Authentic, user-generated content often outperforms polished ads in effectiveness.
·1 min
Top Factors for Consumer Choices on Black Friday Sales
With Black Friday and Cyber Monday around the corner, are you ready to give your customers what they want?
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